Blog Entries by Mark Fletcher-Brown from 04/2012

Is it Time to Re-launch the Political Brand?

| Posted 04.11.2012 | UK Politics

The UK faces challenges of such enormity that we urgently need to reconnect with, and put all our trust in, the political class.

Always Take Care of the Little Things

| Posted 04.18.2012 | UK

It must be very frustrating to spend months working on The Budget only to find that the whole thing is reduced to a few choice words: granny tax and pasty-gate.

Nothing to Hide, Nothing to Fear - How to Use Slogans and Sound-Bites to Get What You Want

| Posted 04.23.2012 | UK

Research on how people make judgements suggests that we all too often rely upon skewed models of how the world works and perverse common sense. In making sense of the world, we are vulnerable creatures, easily swayed by rhetoric and slogans.