Irritable Bowel Syndrome (IBS) is the Sarah Palin of ailments; nobody takes it seriously... IBS is still a condition whose name is met with disinterest, an eye roll and sometimes a snort of derision; and that's just from the doctors.

Maybe the AMRC should have looked to Denmark for answers, or at least for the wrong answers. In 2011 they brought in their own fat tax on foods containing more than 2.3 % saturated fat. But less than two years later it's been deemed a failure and is to be abolished.

Being an Australian, when I first moved to London I thought fitting in would be a piece of bakewell tart. I mean, we sort of speak the same language and appear to have many cultural similarities, yes? How hard could it be?