Cannes has a few aces up its sleeves this year. Brad Pitt will be in town to premiere Killing Them Softly slap bang in the middle of the festival which will no doubt cause a flurry of media interest - "Will Angelina come? Will she do that leg thing again? Will they have engagement rings on? Do they fart and if they do, do their pumps smell of roses?"

It's not uncommon to be asked what it's like to work at the Cannes film festival, and I usually reply that "it's really quite exhausting." However, what I'm reminded of today is that it's also completely weird in an insane banana type way.

You might think logically that the Cannes film festival is all about films. It's not. It's substantially about brands trying to hawk their names around the festival and ensure that they are associated with the most luxurious event of the year.

It's Day 10 of Cannes and the annual festival fatigue has well and truly set in. I arrived at the press junket for the new HBO movie Hemingway and Gellhorn to find most of the other journalists there acting like doped up zombies. Even Nicole Kidman tells me how exhausted she is before my interview starts...