Entries by Sarah McGiven from 05/2012

Negarin: Fresh, Wearable Fashion Cuts Spot on for Working Women

| Posted 05.01.2012 | Mydaily

Born in Iran, educated in New York, based in London - you can see why travel might influence Negarin Sadr, founder and designer of hot womenswear label Negarin.

Weekend Shopping: Eco-Friendlier, Water Conserving Denim & Lily Cole's Cruelty-Free Make Up Line

| Posted 05.04.2012 | UK Style

I was shocked to hear how environmentally unfriendly jeans are, recently. With its tough, hardwearing nature giving you more wears per wash I'd assumed denim was one of the greener fabric choices but how wrong I was...

Weekend Shopping: Inspiring, Educational Fashion Films

| Posted 05.11.2012 | Mydaily

Here's a little run through my favourite fashion flicks - all documentaries, rather than promo marketing videos or feature films - and a few that I've put on my Wish List.

Duck Farming, Thrash Metal and Experimental Art: Helen Steele's Colourful Fashion Chaos

| Posted 05.15.2012 | Mydaily

When I first set eyes on Helen Steele's SS12 collection, with its vibrant prints on sumptuous silks, I immediately thought it would make for a great story on modern florals, perfect for Chelsea Flower Show week.

Weekend Shopping: Ballgown Exhibition Glamour - Enter Through the Gift Shop

| Posted 05.18.2012 | Mydaily

It is a truth universally acknowledged that the best bit about visiting any museum or large art gallery is the trip to the gift shop.

Gestuz - The Go-To Danish Fashion Label for Versatile, Cool-Girl Chic

| Posted 05.22.2012 | Mydaily

Previously I'd lumped Gestuz, the laidback young Danish fashion label, pronounced Jess-Tuce, in with the kinds of sporty, denim brands typically found in the tiny girls' sections of skate shops, labels like Bench and G-Star, but if their 2012 ranges so far are anything to go by, it seems either they've had a shift in design focus since their new designer came on board last summer, or I was very, very wrong.

Weekend Shopping: Fashion Eurovision

| Posted 05.25.2012 | Mydaily

It's Eurovision Song Contest weekend and across Europe people will be throwing themed parties with varying degrees of irony and invariably, a lot of hummus, but what to wear? Here's a quick Eurovision Fashion shopping edit of some of the hottest labels to snap up now whether you want to support your homeland or just whoever's song you like the most.

For St. George, the Players and the Fans: The New England Football Shirt

| Posted 05.29.2012 | UK Style

The man responsible for the new 'Tailored by Umbro' England kit is head designer, Rob Warner, who talked me through the process for designing such a high profile piece as the England football shirt.