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Blog Entries by Steve McKevitt from 07/2012

Is Success Without Achievement the New Corporate Culture?

| Posted 07.08.2012 | UK
Read More: Barclays, The City, UK Business, Libor, Business, Steve McKevitt, Bob Diamond, Corporate Culture, UK News

In a society that values winning above everything else, we should not be surprised that a culture of cheating has become endemic. So much so in fact that it is now entirely possible to enjoy a successful career without achieving anything at all, without ever being involved with a successful company or project.

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Why the Olympics Brand Police Might Help British Business

| Posted 07.17.2012 | UK
Read More: Olympics Act 2006, Brand, Business, Advertising, Locog, Everything Now, Olympics, 2012 London Olympic Games, Olympics News, UK News

The news that British companies running unauthorised, Olympics-themed promotions face fines of up to 20K is drawing widespread, if somewhat predictable cries of indignation. The object of this ire is the 2006 Olympic Games Act, a piece of legislation designed to protect sponsors who are paying many millions of pounds to be associated with London 2012.

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