Entries by Steve McKevitt from 07/2012

Is Success Without Achievement the New Corporate Culture?

| Posted 07.08.2012 | UK

In a society that values winning above everything else, we should not be surprised that a culture of cheating has become endemic. So much so in fact that it is now entirely possible to enjoy a successful career without achieving anything at all, without ever being involved with a successful company or project.

Why the Olympics Brand Police Might Help British Business

| Posted 07.17.2012 | UK

The news that British companies running unauthorised, Olympics-themed promotions face fines of up to 20K is drawing widespread, if somewhat predictable cries of indignation. The object of this ire is the 2006 Olympic Games Act, a piece of legislation designed to protect sponsors who are paying many millions of pounds to be associated with London 2012.