Ben Padley
Ben Padley is a results-orientated, dynamic digital marketer, with more than 15 years’ experience. Ben has a proven track record of driving commercial success through all forms of marketing, from traditional to digital, including social media.

Ben has recently taken up a position at Barclaycard as Global Digital Engagement Director following his most recent role as VP, Global Head of Digital & CRM at Sony Ericsson (now Sony Xperia).

Whilst at Sony Ericsson, Ben led the team which developed the brand's global Facebook page from 250,000 to more than 6million fans in under two years, creating what was recognised as the most engaged Facebook brand page in the world, according to, in the process.

Ben also blogs at and tweets at @benpadley.

Blog Entries by Ben Padley

How to Avoid Seasonal Saturation in Social Media

(1) Comments | Posted 10 December 2012 | (11:10)

For many brands, the holiday season presents a perfect opportunity to drive sales through social media marketing. There are few things as straightforward as the relationship between celebration and sales during this time of the year. However, as digital marketing directors take to the social sphere with their...

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