Ben Wood
GET UPDATES FROM Ben Wood
 
Ben Wood manages iProspect UK and has overseen the growth of the business since its launch in the Summer of 2010. Ben has more than 15 years experience in digital marketing and advertising, and has hands on management experience in some of the UK’s most pioneering digital businesses. Ben has worked at Aegis for over 5 years previously as Managing Director of Carat Digital and later as Managing Partner at Vizeum and Managing Director of Diffiniti.

iProspect is the UK’s fastest growing digital performance marketing specialist across paid and natural search, social, affiliates, display, ad-exchanges, mobile and website optimisation. It is the UK’s biggest search agency, employing more than 170 people and with search billings of more than £100m in 2010. iProspect places data, insight and integration at the heart of its business to drive tangible business results for its clients. iProspect is part of Aegis Media, the media communications business of Aegis Group plc.

Blog Entries by Ben Wood

Where Google Leads, Consumers Follow

(0) Comments | Posted 7 February 2013 | (15:19)

When Google speaks, everybody listens. The announcement of Enhanced Campaigns in Adwords is the biggest and most significant change in search marketing for years. But amidst the array of new features and tools, above the industry chatter about the pros and cons, beyond the debate about simplicity versus granularity, Google...

Read Post

So, Heard About Vine Yet?

(0) Comments | Posted 30 January 2013 | (08:33)

So, heard about Vine yet?

It started with a Tweet from Twitter CEO Dick Costolo, so innocuous that I actually skimmed right past it on my morning commute. But by the end of the weekend, the Twitterati were buzzing with excitement and the newly-minted app was soaring up the iTunes...

Read Post

A First Look at Facebook 'Graph Search'

(0) Comments | Posted 17 January 2013 | (14:48)

As Facebook launched its first serious efforts into the search arena last night it was easy to imagine that it was going to go head to head with Google for the traffic and revenues that its web search generates. And while that may well be the long game the reality...

Read Post

How Might the Rise (or Fall) of Google TV Impact Us?

(0) Comments | Posted 24 August 2012 | (22:05)

In 2010, Google began its venture into web TV with what it dubbed the "Google TV." Google at the time partnered with consumer manufacturers of the likes of Sony to create set-top box receivers which plugged into your TV and are connected to the internet (using a regular WIFI connection)....

Read Post

Why Faltering Facebook Price is Good News for Advertisers

(0) Comments | Posted 23 August 2012 | (10:32)

Facebook's floatation on to the choppy waters of the Nasdaq hasn't exactly made for a comfortable time at Menlo Park. The handling of the launch, the lawsuits, and most of all the fallingshare price has made the social network more a subject for public speculation than at any time in...

Read Post

Google Webmaster Warnings: Understanding and Managing Risk

(0) Comments | Posted 12 April 2012 | (09:44)

Since its inception, the key to the algorithm which powers the world's most powerful search engine has always been links. The number, quality and type of links that point to a website impact where it ranks for certain search terms and ever since the inception of the search engine itself,...

Read Post

Faceagram? Picking Apart the Deal of the Week

(0) Comments | Posted 12 April 2012 | (01:00)

This week saw the surprise $1bn acquisition of hipsterlicious photo-sharing app Instagram by Facebook, making overnight multimillionaires of its 13 employees. Facebook is no stranger to picking up small businesses here and there, largely for talent acquisition, but this is clearly bigger than hoovering up a few more...

Read Post