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Bruce Daisley

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How to Be 720 Times Better as a Communicator

Posted: 18/10/2012 01:00

I will never listen to another voicemail in my life. We are never ever, ever, ever getting back together. Like ever. Why are the tools of modern communication so broken? Voicemail is my pet hate. Three minutes of what often sounds like someone shouting at passing traffic. Followed by a volley of digits spat out with the vocal dexterity of a Red Bull-infused MC.

In an act that sharply divided my colleagues, a few months ago I turned off my voicemail on my phone. I can't recommend it enough. My first steps toward this decision were respectful and permission-based. For months my voicemail message plaintively asked callers "not to leave messages here - but to text or email instead".

Even with that request so often I'd emerge from a tube station to be presented with the stern, leering tape symbol. The LED equivalent of your ears burning. I'd call back only to endure familiar listless drone followed by an unintelligible number. That was the worst thing about voicemails - unlike the new Robbie Williams record, you can't get away with listening to them just once.

Like emails, voicemails are totally broken but no one seems prepared to accept it. It seems that the essence of all communication is to understand that in every circumstance there is a mismatch between "message transmitted" and "message received". Yes, dear colleague, you may well have typed out very clearly over two pages the new procedure for dealing with invoice queries. I read it as boring dirge - and filed it "come back to when confined to bed on doctor's orders."

Like email, voicemail makes the mistake of thinking that the more expansive the communication the greater the clarity. Unfortunately the trade-off here is that no one wants to stick around to hear it. Tomi Ahonen - a consultant who has worked with brands like Nokia - has produced some highly plausible research about the impact of brevity on communication. His findings are stunning. The average text message is answered in four minutes. The average email is opened (not even responded to, just opened) in two days. Text messages are 720 times quicker than emails. And to a large extent that means they are more effective. You want to get your point across? Send them a text.

Brevity and clarity seem to be perfect partners. I'm very taken with the thinking behind Five Sentences (http://five.sentenc.es). Their philosophy is that emails should be answered like texts. Simple transactional responses no more than five sentences long. As someone who has been chided for my own abruptness in emails, if this succinctness became the norm I'd be probably looking forward to a few more Christmas cards.

One of the founders of Twitter, Jack Dorsey, when asked about Twitter's own restrictive 140 character limit is unequivocal. This isn't a product disadvantage, this is a product feature.

Maybe I'd not be so ruthless with voicemail if we could be more restrictive. In the old days when things like tapes and answerphones were things, I used to have an answerphone that was brutal. The caller would get 30 seconds to dither and drone. Then came the killer intervention, "please complete your message in 10 seconds". You could nearly hear brains becoming adrenalised into action. Restriction brought clarity of expression. Boom - ten seconds to go! People got to the business end of the message in a jolt.

The tools of communication aren't to blame - just our rules of how to use them. Until then, text me, yeah?

 

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04:01 AM on 10/20/2012
The communication thing has become a real problem at my office and I found it was creeping into my personal life to. I read an article about how even over the phone or over e-mail that other people can pick up what you are not saying and other messages likek that and can even hear a smile in your voice or by your e-mail style can tell if you are angry. I got one of the books the article mentioned and it opened my eyes to lots of things I need to stop doing and things pay attention to so I don't mess up my communications. I don't think it matters what kind of communication type it is. I believe what the article said that there is more to what we are communicating than we know. FYI the book was Changing Behavior - Immediately Transform Your Relationships with Easy to Learn Proven Communication Skills. I enjoyed understanding the science of all of it.

Kathleen P
09:31 PM on 10/19/2012
Fine anyone who uses txt spk to communicate. Remove Twitter and FB to get people talking again. Simples.
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Ian Rennie
It irritates people that I'm a librarian :)
07:48 AM on 10/19/2012
You won't listen to voicemail? Fine, your choice. I'll just stop trying to communicate with you.
10:47 PM on 10/18/2012
I agree that voicemails are a little outmoded, email and text messaging are faster ways to leave a message with a higher likelihood of being read and responded to due to there instantaneous nature.
10:08 AM on 10/18/2012
i still miss spinvox
09:35 AM on 10/18/2012
Genuine human communication between 2 people face to face.....is a common human need....we are indubitably social creatures.....procreation used to be an exclusively social and intimate activity...now as with the advances of scientific knowledge in medecine....technology has introduced new and novel ways of communication...in both mass and personal forms...the internet provides opportunities for people to communicate with other like minded individuals all across the world...a potentially global village indeed.....unfortunately like all such modern movements they are manipulable by the movers and shakers.....who have other priorities....like making money....fuelling celebrity.....promoting narcissism....stirring up hate....spreading lies and deceptions...and politicians and the media are clued in to the new opportunities they provide to keep them in jobs......these snake oil salesmen will be seen as another manifestation of global delusions and hallucinations when their schemes and influence collapses....it's already starting to happen....so it goes
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Ian Rennie
It irritates people that I'm a librarian :)
07:49 AM on 10/19/2012
A good way of making communication between two people more intelligible is to use less ellipses.
09:27 AM on 10/18/2012
I totally agree with the comments about VM. I never, ever listen to VM messages on my phone. Call me back. Send a text.

Still have some love for e-mail, but what I'm slightly concerned about is Bruce's levity/ clarity hypothesis. I'm fine with it in a business sense, but if all communication is reduced to emoticons and Twitter's character-limits, I fear for the world.

Why is it that so many footballers love Twitter? It's more about neccessity than any desire to "communicate with more clarity". You often get the impression with the splenetic, infantile rants or mindless "i just ate a apple" drivel, that the 140 character limit is, if anything, rather too generous.
10:26 AM on 10/18/2012
I meant to say "brevity" not "levity", obv. Lol. Etc :( x a million
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12:29 AM on 10/18/2012
I will never listen to another voicemail in my life.
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Twitter too will fade. Expression is too short. Soundbite culture.