North London artists iLLAMADi and Calibar join forces once again for their slick collaboration since their last outing back in 2010. Ever since Jay Z's 'On To The Next' music video, more UK Rap artists have taken a liking to the use of Black and White visuals. This, coupled with cut-away shots of luxury items, and correct styling adds an almost fashionable look to iLLAMADi's latest video, directed by his go-to-guys, Trailpictures. THE SQUARE - Lewisham McDeez
Novelist, the new Grime kid on the block, alongside his fellow crew of MC's called The Square, had an anthem on their hands with this track. The video is already one of my favourite pick for 2015. No Hats No Hoods filmed this exactly like a Grime video would of been back in 2005. The use of fish-eye lens, a big name cameo (Stormzy) shot inside a fast food restaurant and on a shoe-string budget! I'm almost sure this was all intentional. GEORGE THE POET - Wotless
George The Poet's "Wotless" is directed by Hunger TV's creative director Vicky Lawton. Like the above video, filmed in Black and White, stylish, clean and well lit visual allows George to tell his come-up story with clever word play.
Some of the scenes even remind me of Michael & Janet Jackson's epic video 'Scream'. SOOSKI - Immortal
Sometimes If you want something done right, you have to do it yourself. Self written, directed and styled by the artist, Sooski herself (she thanks Highly Cultured and her aides in the credits) The London singer-song writer delivers a haunting ballad with an almost gothic video for her sepia-and colour saturated visual. Sooski gives her music video an aged look with a worn-VHS-effect. beautifully placed in a performance scene. Nicely done. J SPADES Ft TINIE TEMPAH & PROFESSOR GREEN - Slick Rick (Remix)
When you have 2 chart topping rap artists feature in your video, you better make sure you bring the big guns out, production wise. J Spades and his team spared no expenses. Sometimes your friends BMW 645 is too mainstream to use in your video, sometimes you have to call up Mercedes and ask them to lend you their G wagon. Night shots of the London streets, cut-away shots of Russian-looking models with eye patches cavorting with bottles of expensive bubbly. This is hood video version 2.0.