Does TV and film influence us more than we realise? Probably. Are our brains being shaped by the violence, sex and nastiness we see on a daily basis? Most possibly.
Is there a way we can stand up and shout when we see positive, surprising, heartwarming stuff on the screen as an antidote to all of the above? Yes, there is!
Read on... and prepare to join in, from the comfort of your own sofa.
I'm the Entertainment Editor of the Huffington Post UK. For over a decade, I've been a dyed-in-the-wool entertainment hack, who writes stories about Kim Kardashian for a living. I jump on Simon Cowell's latest withering put-down of some aspiring wannabe, and I share the most recent spats on Twitter between reality so-called 'stars'.
But I also have a Masters in Applied Ethics, which looked at how and why human beings can most comfortably exist alongside each other. (It was paid for by Rupert Murdoch - accidentally - but that's another story). And I figure it's time I worked out how to bring my two worlds together...
So this week, I'm launching the Culture of Kindness, which celebrates the Generosity Generation in film and TV.
First, what is kindness? Well, according to the dictionary, it is "the quality of being friendly, generous and considerate". To that, I would add: the gesture of extending dignity and independence to another person which, in TV and film terms, means giving them their voice.
On telly, we all like our 'Broadchurch's, our 'TOWIE's, our 'X Factor's, where people are either bashing, bonking or beating each other for our collective entertainment. These definitely have a place and I wouldn't give (some of) them up for the world.
But other things are happening too on TV and on the big screen. Think of 'The Great British Bake Off' where contestants are too busy crying when their rival goes home to think about winning the contest. My Mad Fat Diary looks at the world through the perspective of one unique teenager. Last Tango In Halifax shows how, just because you have your bus pass, doesn't mean you don't have a hunger for adventure and romance.
Meanwhile, on the big screen, Philomena shows us how kindness reaches its most powerful and rewarding form of all in a simple woman's decision to forgive.
The Culture of Kindness will live on its own page within the Huffington Post UK, to collect and celebrate this type of content in TV and film, which have kindness at their core, and give a voice and space to subjects who, in the mainstream media, often have neither.
What can YOU do? Well, for a start, you can simply follow @CultureKindness on Twitter, and help share the good news. Then, any time you're sitting in your favourite armchair or in your cinema seat, and you spot a TV show - be it quiz, reality or drama - or film or documentary that you think has these qualities I've described, just tweet it to us, or talk about it using #CultureKindness.
I promise to retweet you, share the message on our Facebook page and post it on our Culture of Kindness page here. Simple. And together, we can start forming and celebrating the Generosity Generation in film and TV. Thankyou!
Follow Caroline Frost on Twitter: www.twitter.com/Frostalicus