THE BLOG

Power Is Control Of The Story - We Want Our Clothes To Tell A Different Story

23/11/2016 17:00 | Updated 23 November 2016
AP

"There is nothing more important than performance, and fashion brands have to perform because of this greed - not a percent or two per year, but at least 10 percent quarterly, even when we're talking about billion-dollar businesses. There is no end to the greed, so the brands are spreading themselves thin" said trend forecaster Li Edelkoort in an interview with Deutsche Welle published this week.

This Thursday is the fourth anniversary of the Tazreen Fashions fire in Dhaka Bangladesh. All of the garment workers were on an overtime shift to complete an urgent order when the fire alarm sounded, but managers ordered them to carry on working. As the smoke and fire spread through the building and workers eventually tried to escape, they found that iron grilles barred the windows and the collapsible gate was locked. None of the fire extinguishers appeared to have been used which suggests workers had not received fire safety training. 112 workers died and more than 200 were injured. The official who led the inquiry into the fire said: "Unpardonable negligence of the owner is responsible for the death of workers."

2016-11-23-1479899985-8415402-tazreen_1.jpg

Photo credit: Solidarity Center

After the Tazreen fire, factories were told to replace collapsible gates and lockable doors with fire-proof doors so there was always a safe exit point in the event of a fire. In the Bangladesh Accord's initial inspection of 1600 garment factories, it was found that over 90% had lockable, collapsible gates. According to industry insiders, around 40% of all operational garment factories still have these gates, four years later.

A new report published this week Dangerous Delays on Worker Safety found that of the 107 factories labelled "on track" by The Alliance for Bangladesh Worker Safety, 99 were still falling behind in one or more safety categories. In light of Li Edelkoort's observation that brands are spreading themselves thin, it comes as little surprise to find that brands in the Alliance, which includes brands such as Walmart, Target, Gap inc, VF Corporation (which owns Lee, Wrangler, The North Face, Vans, Timberland and others and has just published its factory lists) have yet to put in place the life-saving safety changes they pledged following the Rana Plaza disaster, which occurred five months after the Tazreen fire. 62% of factories still lack viable fire exits, 62% do not have a properly functioning fire alarm system and 47% have major, uncorrected structural problems. Deadlines for these safety measures to be implemented were supposed to be 2014/15 but have now been moved to 2018, the end of the 5 year period over which the Alliance extends.

2016-11-23-1479900094-3688711-ScreenShot20161122at16.13.55.png

Photo credit: Dangerous Delays on Worker Safety Report

Are brands and factory owners really so concerned with the bottom line that they cannot afford to prioritise the installation of something so basic to worker safety as a fire-proof door and the removal of locks from existing doors?

Since the Tazreen fire and Rana Plaza disaster, human rights issues are certainly more visible than ever before and there is ongoing pressure on global fashion brands to become more transparent. Companies are now being held to a higher standard and they are cognisant of this change. During Fashion Revolution Week in April, over 70,000 fashion lovers around the world asked brands #whomademyclothes on social media, with 156 million impressions of the hashtag. G Star Raw, American Apparel, Fat Face, Boden, Massimo Dutti, Zara, Jeanswest and Warehouse were among more than 1200 fashion brands and retailers that responded with photographs of their workers saying #Imadeyourclothes. Read more about our impact here

2016-11-23-1479900145-3860973-Fashrev_2016_impact31700x394.jpg

However, the harsh reality is that basic healthy and safety measures still do not exist for millions of people who make our clothes and accessories. On 11 November 2016, 13 people died in a factory making leather jackets on the outskirts of Delhi. The front of the building had been shuttered with a metal grill which prevented the workers escaping the blaze. Deadly accidents are still commonplace in fashion supply chains and not enough has been done by brands and retailers to prevent more fashion victims; victims of neglect, oversight and the pursuit of profit.

In response to the new report, Scott Nova, executive director of the Worker Rights Consortium said: "What motivated Walmart and Target to do the right thing is public embarrassment. We are three and a half years on [from Rana Plaza] and they assume memories are fading."

We have the power and, I believe a duty, to let these brands know that our memories of the Rana Plaza disaster, the Tazreen Fashions fire, and the many other tragedies which have occurred in the name of fashion, are not fading. By asking the question #whomademyclothes we are applying pressure in the form of a perfectly reasonable question that fashion brands should be able to answer. We are asking them to publicly acknowledge the people who make our clothes; millions of people working in factories, fields, homes and other hidden places around the world. Tragedies like the Tazreen Fashions fire are preventable, but they will continue to happen until every stakeholder in the fashion supply chain is responsible and accountable for their actions and impacts.

2016-11-23-1479900249-6608636-Fashrev_2016_impact_long22.jpg

As Li Edelkoort said, fashion brands are spreading themselves thin. As their customers, we can help make sure they start to get their priorities right and redress the imbalances of power in the fashion supply chain.

Fashion Revolution's theme for 2017 is Money Fashion Power which will be exploring the flows of money and structures of power across the fashion supply chain.

Comments

CONVERSATIONS