Chris Hirst
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Chris is a graduate of Oxford and Harvard Business School. He joined Grey in 2003 as MD and was promoted to CEO in January 2010.

During his leadership, the agency has doubled in size and recently came second in Marketing and Campaign’s Agency of the Year. He has been fundamental in establishing Grey as one of the most dynamic agencies in the UK and led winning pitches for high-profile clients including Sony, Lucozade, Vodafone and News International.

Blog Entries by Chris Hirst

Closing Open

(0) Comments | Posted 26 February 2013 | (11:41)

This may be my final post about 'Open' for The Huffington Post, but the chapter in the genesis of Grey London that began three years ago is far from closed.

For us, this culture change programme is not a passing fad, nor is it the pet project of a...

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Don't Just Talk About Change - Do It Now

(0) Comments | Posted 22 January 2013 | (17:24)

At the end of last year, I posted a blog about the 'Open' culture we've cultivated at Grey, and how this culture change programme has supercharged our business in all the right ways. I promised to follow this introduction up with a list of ways any business could...

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In Dark Times Culture Change Holds the Key to Growth

(0) Comments | Posted 18 October 2012 | (15:11)

More than five years into recession, the global financial crisis shows no sign of abating. Just last week, the IMF announced a combined cut in UK growth predictions greater than that of any other country.

But we don't need it spelt out for us; it's plain...

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Team Sky Is a Lesson to Us All

(1) Comments | Posted 9 August 2012 | (21:20)

We are in the middle of a celebrity endorsement tsunami; never in the field of brand marketing has so much been endorsed to so many by so few. To walk London's streets right now is to be introduced to a bewildering array of sports and sports stars; Sunday magazines display...

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Anti-Social Media

(0) Comments | Posted 11 June 2012 | (18:25)

For anybody over the age of about 25, the enthusiasm with which society as a whole - and particularly those under that age - have for sharing their every single thought, movement, photo, likes, hates, fears and dreams with anybody who cares to listen (and increasingly those who don't) is...

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Business as Usual: Bankers, MPs and the Culture of the Norm

(1) Comments | Posted 26 April 2012 | (11:47)

When the history of 2010 is written, two apparently unconnected events will hog the headlines, bankers' bonuses and MPs' expenses.

What made both stories initially fascinating was the voyeuristic intimacy of their details - like amateur PIs we've been able to have a good old rummage around in the...

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Executing Don Draper

(0) Comments | Posted 26 March 2012 | (12:24)

Don and the gang are back. I can't pretend I'm much of a fan, though being in the role that I am, it's impossible not to have a view on the show. When someone finds out that I run an ad agency, the next question is often 'what do you...

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Kenny Dalglish - The Brand Manager

(1) Comments | Posted 19 March 2012 | (00:00)

Poor old Kenny Dalglish - he thought on his return to Liverpool FC that he was managing a football team: a bit of buying, a bit of selling, 4-4-2 or 4-5-1 and the odd half-time tantrum (tea cups optional).

What it seems was pointed out to him after his recent...

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