THE BLOG

Colleges And Clients: Starting A Business As A Student

11/05/2017 11:54

Many of the world's top business minds started their businesses, or had their initial ideas at least whilst working as students in college or university. Amongst this group, some completed their qualifications before developing their business idea, whilst others were so committed to their idea that they gave up full time education to pursue their ideas full time.

The likes of Mark Zuckerberg, Bill Gates and Michael Dell all left the campus to become billionaires, and while their commitment is admirable, it's worth noting that history has a habit of remembering the winners. There will be many thousands who tried the same but didn't see their dreams materialise in a way they expected. Many students are sitting on business ideas but don't know how to fully realise them, so here's some tips to help you get your idea off the ground.

Make use of your universities facilities

This can be seen as a broad initial point as it applies to a number of things, but it's designed to highlight the importance of resourcefulness in business. Many colleges and universities actively encourage some degree of entrepreneurialism amongst their students and have support services in place to help students realise their ideas.

If you're wanting to try and start your business, the best first port of call would be to find out what support or advice you can get from your university, to try and build an initial understanding of what it takes. Many campuses have business schools where lecturers will have years of experience, so be sure to take advantage of this where you can.

Try to understand your audience

Try to think about your business idea, and who you think is going to engage with it most. Once you have an idea about who this group is then you should consider them as being your target audience. Once you've established who these people are, do everything that you can to get into their heads.

How old are they? Is it mainly men or women? Where do they go online? Answering all these questions and knowing what makes your audience tick will help you finesse your idea accordingly and create messaging that your potential customer base will engage with. Ask anyone working in branding and they'll assure you that there's no such thing as too much research into your customers.

Investigate financial support

One of the main things that hinders people from starting their business is a lack of investment capital. Students are likely to know more than most about what it's like to struggle with money, which is something that you can use to your advantage. Knowing the value of money and avoiding unnecessary expenditures can help you to keep your enterprise in a financially healthy situation.

There are a great number of financial resources out there that students can take advantage of in the form of government grants and the like, as well as other more practical tools like credit score checkers. Making use of these resources to build a full picture of your financial landscape can help when it comes to negotiating investment.

Take it online

One of the most powerful tools at any entrepreneur's disposal and a great leveller between big businesses and small ones is social media. Though it's worth conceding that big brands like MacDonald's and Ford have full teams of people dedicated to this activity, but having a good amount of engagement with your audience through the likes of Twitter and Facebook can go a long way to building the lifetime value of a customer. This helps build your picture of your customers and what people are looking for from your business.

Beyond this you can look at building your own site, which can be easily done on the likes of Wordpress, and once you've managed to establish yourself online, you can look to employ SEO tactics to try and boost your online profile. Many site owners are trying to find out things like how do you rank in an answer box result, in an effort to drive engaged traffic straight to their site.

The world of university and higher education is one that's filled with opportunities to grow personally. It is also a great time to experiment with ideas, and if you're interested in entrepreneurship or starting a business, you'll find plenty of support to help you along the way.

Comments

CONVERSATIONS