This Monday, the 7th annual Scottish Fashion Awards will take place at the Clyde Auditorium in Glasgow and for the first time, tickets are available to purchase so that everyone can enjoy the Scottish "fashion oscars".
I can't wait to be there and will be Tweeting live from the event, which is being hosted by style icon, Alexa Chung. The event is made up of an awards ceremony (for which nominees have already been announced), surprise music performances and an exclusive Swarovski runway show followed by a VIP after show party. The Scottish Fashion Awards is the Scottish event of the year, and anyone who has an interest in fashion, style and all things fabulous simply must be there! Previous attendees have included supermodel David Gandy, Samantha Cameron, Dame Shirley Bassey, chart-topper Paolo Nutini and MTV presenter Laura Whitmore, among many other fashionable and beautiful celebrities.
The event is brilliant fun and is always a great success, but the awards ceremony is really the most exciting part of the evening because of the recognition given to Scottish talent. Scotland has produced some of the most successful fashion designers, communicators and models on the London (and international) fashion scene and the awards ceremony is really a great way to celebrate what a wonderful source of inspiration Scotland is. Not only has Scotland given us the increasingly successful Christopher Kane and Jonathan Saunders, but the current emerging talent is equally as exciting - Holly Fulton, Graeme Armour and, in particular, Hayley Scanlan, are all making waves in the fashion industry. What's even more special is when Scottish talent is a success from home - designer, Hayley Scanlan lives and designs from her home in Dundee, proving that although London is a hub of fashion activity, success can be achieved from further afield - Scanlan has created outfits for Marina Diamandis of Marina and the Diamonds, Jessie J and, most recently, for X Factor winners, Little Mix.
This year, I'm excited to see who is announced as the 2012 Fashion Icon. Nominees include Karen Gillan, Tali Lennox, Emeli Sande, Gerard Butler, Tammy Kane, Tilda Swinton and Calvin Harris. Some of the judges are fashion photographer, Rankin (who won the award last year), Grazia's Style Director, Paula Reed, Dolly Jones (editor of award winning website, Vogue.com UK) and Scottish Fashion Awards founder, Tessa Hartmann. I know who I would like them to choose! Who would you like to see crowned Scottish Fashion Icon for 2012?
If you are unable to attend the Scottish Fashion Awards next week, don't panic just yet - I'll be Tweeting live from the awards ceremony and after party. Follow me for live updates via @The_Daydreamer_.
Visit Christina's blog, The Daydreamer, here.
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