Christine de Leon
GET UPDATES FROM Christine de Leon
Christine de León is a London-based content strategist.

A digital pioneer, Christine helped create London's largest outdoor screen dedicated to digital art, overlooking Leicester Square. In 2000, Christine broadcast the first online stream of the Notting Hill Carnival from Norman Jay's Good Times Sound System. In 2001 Christine created the first mobile guide to Berlin's Love Parade.

In the intervening years Christine has produced a number of performance art installations, brought up two young children and became OgilvyOne's in-house content expert. When she is not blogging about cultural politics, she is advising brands on the brave new world of content strategy.

Entries by Christine de Leon

How 'Brexit' Was Sold to the Masses

(1) Comments | Posted 29 June 2016 | (08:06)

Not everyone who voted to leave in last week's EU referendum did so based on the question of immigration. However, the vote was won off the back of a xenophobic marketing campaign. Its penultimate moment revealed an anti-refugee poster inspired by nazi propaganda. The "our borders are at breaking point"...

Read Post

For Culture's Sake, Vote Remain

(2) Comments | Posted 22 June 2016 | (18:40)

Photo by Christine de León

I've been experiencing politics fatigue amplified by social media and traditional media coverage. I can't scroll a feed or switch on a telly without being inundated with the Leave vs. Remain chat. Frankly, the events of last...

Read Post

A Game of Cat and Mouse: Finding Vivian Maier

(0) Comments | Posted 23 July 2014 | (09:53)


©Vivian Maier/Maloof Collection

In 2006 I was struggling with a period of the 'baby blues'. My creative outlet was to go around taking photographs of people and places that had nothing to do with motherhood. I knew some bloggers who...

Read Post

Sustainable Cities: Copenhagen

(0) Comments | Posted 3 June 2014 | (15:45)


Copenhagen is a secondary city that doesn't get the attention it deserves. Like any other large European city, it has the trappings of contemporary culture: it is home to the exquisite Royal Danish Ballet, it hosted this year's Eurovision Song Contest and it...

Read Post

Best of 2013 Part Two: Fashioning A Better Future

(0) Comments | Posted 31 December 2013 | (12:43)

After the Rana Plaza disaster last April, consumers could see first hand how their appetite for cheap clothes fuels exploitative working conditions amongst the poorest people on Earth. 2013 became the year that the industry were forced to reevaluate the efficacy of their corporate social responsibility policies. It also marked...

Read Post

Best of 2013 Part One: Funding Ethical Fashion Democratically

(0) Comments | Posted 23 December 2013 | (11:51)

2013 saw a proliferation of independent fashion brands use crowdfunding to launch new products - from quirky bowties for the hipster set to a limited edition timepiece designed by William Shatner (yes, that William Shatner). There are hundreds of fashion projects on both of the major crowdfund platforms that are...

Read Post

Mandela: Let's Not Talk About the Batik-Style Shirts

(1) Comments | Posted 6 December 2013 | (06:24)

I imagine that today, fashion writers around the world will be mentioning Mr. Nelson Mandela's penchant for Indonesian batik-style shirts. Let's not do that here. Instead, let's talk about his life's work for a more just, more humane world.

In my final year of high school, I was invited...

Read Post

Three Ways to Get a Leg Up in Fashion

(0) Comments | Posted 6 September 2013 | (00:00)

Young designers find it difficult to secure funding at the start-up phase of their business. Beyond going to the "Bank of Mum & Dad" or securing a bond with the well-off cousins, where does a young entrepreneur go to find backing for her/his new fashion venture?

Since the 2008...

Read Post

Four Alternatives to a Primark Boycott

(27) Comments | Posted 30 April 2013 | (00:00)

Over the last few days I have been following reports of the Rana Plaza factory collapsing in on hundreds of garment workers in Savar, near the Bangladeshi capital Dhaka. Immediate reactions to the disaster began to cropping up on Twitter in the morning of the disaster. By the end of...

Read Post

Made in England

(0) Comments | Posted 4 March 2013 | (08:01)

In the lead-up to London Fashion Week, global fashion retail giant Indetex said it would stop doing business with two subcontractors whose Bangladeshi factory killed seven garment workers. The appetite for cheap, disposable fashion is so ingrained in our culture of consumption, that companies like Indetex will only continue meet...

Read Post

Treasure Vintage in the Age of Austerity

(1) Comments | Posted 30 November 2012 | (16:13)

Photo credit: Jolie Adele

It's safe to say that the festive season has begun. The office Christmas party is booked and New Year's Eve party invitations have been RSVP'd, so now the 'What will I wear?' question looms in the air, somewhere between...

Read Post

The Classic Bride: Something Old, Something New, Something Borrowed, Something Blue

(0) Comments | Posted 1 August 2012 | (00:00)

If you're walking down the aisle for the first time - or not as the case may be - I've got some sustainable wedding dresses for you to consider.

The vintage bride should head straight to a small but perfectly curated shop in north London's Islington. Pennies Vintage...

Read Post

Fashion People Who Push the Environmental Agenda

(1) Comments | Posted 19 March 2012 | (23:00)

The People and Environment Awards (PEA) take place this Wednesday in London, celebrating individuals who have demonstrated the importance of sustainability and who are already making a difference ahead of government and big business. Across the 12 categories, four finalists come from the fashion sector and are heralded...

Read Post

London Fashion Week Day Three: Estethica Rules the Roost

(0) Comments | Posted 20 February 2012 | (23:00)

I met Audrey Hepburn on Day Three of London Fashion Week at a fashion party in Somerset House. As we all know Audrey is a style icon, so what could be a better way to inspire the next couple of days of Oxfam London Fashion Week challenge?

Read Post

London Fashion Week Day 1: Glad Rags in the Age of Austerity

(0) Comments | Posted 19 February 2012 | (23:00)

Oxfam, the Mecca of all charity shops, asked me to take part in their London Fashion Week Challenge which is to wear at least one piece from their vintage collection to the shows. I've always had a penchant for vintage clothing and a good charity shop find, much...

Read Post

London Fashion Week Day 2: When Off-Schedule is Just 'Off'

(0) Comments | Posted 19 February 2012 | (23:00)

The largest off-schedule event at London Fashion Week this year was The Good Fashion Show, a public event dedicated to eco-fashion. As an advocate for sustainable fashion, part of the excitement in this sector of the fashion business is that in recent years 'eco' and 'ethical' hasn't had...

Read Post

Prophetik: Think Globally, Act Locally

(1) Comments | Posted 9 February 2012 | (23:00)

(Photo credit: Christopher Dadey)

I'm sitting in a hotel lobby near Hyde Park. Jeff Garner, the creative mind behind luxury designer label Prophetik, arrives in his trademark jodhpurs, riding boots and granddad shirt. Think of the Southern gent, Ashley Wilkes from the...

Read Post

Recycled and Cooked: Sustainable Jewellery

(0) Comments | Posted 23 November 2011 | (22:00)

I was at the Wellcome Trust recently to see an exhibition about charms and superstition called Charmed Life: The Solace of Objects, which is - you guessed it - about charms, amulets and superstition.

It's a tightly curated show and you get to see past...

Read Post

Sustainable and Ethical: Trainers that Don't Cost the Earth

(0) Comments | Posted 4 November 2011 | (23:00)

I've always been a fan of Adidas Originals, in particular the Gazelle because of its early hip-hop aesthetic. The Chuck Taylor All-Star was definitely a wardrobe staple for many years.

But when I think of the monolithic sportswear brands and their highly questionable supply chains, I just have to...

Read Post

Ethical Fashion - The Stylin' Three Rs

(0) Comments | Posted 25 October 2011 | (00:00)

Every eco-fashionista knows that one doesn't have to sacrifice style for green cred. Gone are the days of ill-fitting garments made of itchy hemp and amorphous silhouettes.

The three tenets of the responsible, intelligent consumer - reduce, reuse and recycle - doesn't necessarily mean an entire afternoon dedicated to...

Read Post