This week we're revamping HuffPost UK Men, something we hope will fill a rather glaring hole in current market.
While there are no shortage of publications offering advice on how to get ripped, rich and have as much sex as is humanly possible with whoever you want, we're taking a slightly different approach.
Now don't get me wrong, if you want to be ripped, rich and randy then that's fine.
But the landscape for today's man is one apparently in a shift from 'metrosexual' to 'spornosexual' while at the same time being a feminist and balancing the anxieties and stresses that modern life brings.
Or as one of our readers succinctly put it: " There's seems at the moment a pressure for modern men to be sensitive and caring whilst at the same time masculine and strong.
"A balancing act that very few achieve."
So here' a (firmly tongue-in-cheek) look at where we stand in the market of men's mags.
Publication. Men's Health
What they say: Men's Health the number one online magazine for men - sex tips, fashion, sport and health advice. Watch videos, read guides, laugh out loud at our challenges ...
What you say:
Current top story:6 ways to beat a hangover.
I'm hungry. What should I eat. A burger made from the flesh of all those you have vanquished at the gym.
I have a spare £100. What should I spend it on? The latest fat-burning, metabolism-boosting, pec-expanding protein powder that definitely isn't made from at least 50% 'gimmick'.
What's this season's must have accessory? A gym pass.
What about women? Don't worry about it. Once you've stacked on 10 kilos of pure muscle you'll never be alone again.
I'm gay, I don't fancy girls. You're in luck. Most of the magazine consists of ludicrously ripped gents you can lust over and then feel uber-guilty for not dedicating two hours a day in an attempt to emulate his physique.
Where in my family home should I store my magazines? Anywhere and everywhere. When you're not walking around topless they will serve as a reminder to all those who venture in that one member of this household is a chiselled god.
I feel a bit down today, what can I do? Hit the gym.
Publication. Telegraph Men
What they say: The latest men's lifestyle news, advice and opinion. Topics include health, fitness, relationships, gadgets, fashion, facts and more.
What you say:
Current top story: Are men better at dieting than women?
I'm hungry. What should I eat. Here's a gallery of the most up and coming super-foods. What do you meant you don't like algae and crickets?
I have a spare £100. What should I spend it on? Invest it. And here's an article about how to teach your 11-year-old about the stock market for good measure.
What's this season's must have accessory? A weekend bag. As an added bonus here are three ways to wear it because run-of-the-mill carrying just doesn't cut it any more.
What about women?We're still making our minds up about this feminism lark.
I'm gay, I don't fancy girls. Not to worry old boy, despite our stuffy conservative image there's something here for everyone.
Where in my family home should I store my magazines? Save it as your homepage but make sure it's the Men's section. Being a man is one thing but being a Tory is quite another...
I feel a bit down today, what can I do? Go for a run. It can cure pretty much anything apparently which is why we have an entire section devoted to it.
Publication. GQ
What they say: Men's fashion & style brought to you by industry experts at GQ.com (UK). GQ magazine provides entertainment, sport and culture news, reviews and comment.
What you say:
Current top story: Matthew McConaughey feature.
I'm hungry. What should I eat. Why stop with just yourself? Why not throw a Breaking Bad-themed party for £2,500.
I have a spare £100. What should I spend it on? Buy a watch of course! Oh wait, thought you said 100 grand.
What's this season's must have accessory? A watch.
What about women? Women love watches.
I'm gay, I don't fancy girls. Everyone loves watches.
Where in my family home should I store my magazines? Next to your walk-in watch closet.
I feel a bit down today, what can I do? Fancy a new watch?
Publication. Esquire
What they say: Guide for men who want to live a fuller, richer, more informed and rewarding life. Style, manners, money, culture, and cuisine.
What you say:
Current top story: Robert Downey Junior feature.
I'm hungry. What should I eat. Anything, just make sure it's washed down with a suitable vintage from your cellar.
I have a spare £100. What should I spend it on? I refer you back to my previous answer.
What's this season's must have accessory? A suit.
I'm gay, I don't fancy girls. You still like to look sharp though, right?
Where in my family home should I store my magazines? In your leather bound magazine rack of course.
I feel a bit down today, what can I do? A spa. In St Lucia.
Publication. Zoo
What they say: The ace website for ZOO Magazine, featuring sexy girl videos, game previews, sport and the funniest stuff from the web!
What you say:
Current top story: Behold! They're the sexiest sirens to ever grace the small screen!
I'm hungry. What should I eat. A burger is ideal, then you can keep one hand free to do whatever it is you do on our site.
I have a spare £100. What should I spend it on? Why don't you spend a couple of hours on Zoo Real Girls?
What's this season's must have accessory? A nice insulated tracksuit to keep you warm on those garage forecourts.
I'm gay, I don't fancy girls. Have a look at these boobs. Still gay?
Where in my family home should I store my magazines? Under your bed next to that crusty sock.
I feel a bit down today, what can I do? Have you seen these boobs yet?
Publication. HuffPost Men
What they say: HuffPost UK Men has healthy lifestyle tips for men including how to prevent cancer and maintain a good diet. From fitness and nutrition to hair loss and mental health, we feature the latest blogs, advice and features. We also have expert advice on sexual wellbeing and fatherhood, as well as interviews with inspirational male role models.
What you say:
Current top story: OCD, Men's Health and Movember
I'm hungry. What should I eat. Two options. Either go for taste let one of our in-depth restaurant guides inform you or make something yourself knowing you have all the latest men's dietary advice right at your fingertips.
I have a spare £100. What should I spend it on? A meal out or a new shirt and then you can donate the change to a worthy cause.
What's this season's must have accessory? A balanced, healthy outlook.
I'm gay, I don't fancy girls. You're still a man though, right?
Where in my family home should I store my magazines? Make it your home screen, it'll speak volumes.
I feel a bit down today, what can I do? You're not alone. Here's a selection of articles written by mental health experts as well as bloggers who write from the perspective of someone with has gone through the experience themselves.