When a guy named Richard left this inspired comment on Bodyform's maxi pad Facebook fan page, it went viral.
The comment now has 84,000 likes, shadowing the 4,100 likes that the Bodyform page itself has. In a stroke of inspired genius the Bodyform people responded with a video that is sure to go viral.
Bodyform finally comes clean with the truth about the lady menstrual cycle.
Let's just hope Richard can deal with it.