David Girling
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Blog Entries by David Girling

Can Ricky Gervais's Irony Save the World?

(2) Comments | Posted 15 March 2013 | (12:15)

With the recent video's by Mama Hope and Africa for Norway it seems like there is a new genre of ironic videos being produced for International Development. The first ridicules Hollywood stereotypes of African Men and the other is a parody of Band Aid/Live Aid. On...

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What Makes a Video Go Viral? The Success of Mama Hope

(0) Comments | Posted 9 March 2013 | (09:45)

Ten months ago Mama Hope, a charity based in San Francisco, released a video African Men: Hollywood Stereotypes. The film was produced a couple of months after the Kony 2012 video and was designed to challenge the stereotypes of African men portrayed by Hollywood. It has...

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Celebrity Advocacy, Social Media and Development

(11) Comments | Posted 26 February 2013 | (08:44)

I was preparing a lecture the other day on the use of social media by International NGOs. During my research I watched a large number of videos on Youtube and I noticed how few views many of the celebrity videos had received.

One good example is a group of videos...

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