David Prescott
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I’m an experienced campaign strategist and media trainer with more than 22 years of experience in the field. I’m director of Commucan, a PR and social media consultancy which is part of the Brand Action Group.

I was MD and co-founder of the campaign consultancy Game Changer and worked closely with Alastair Campbell on improving the Labour Party’s capacity to campaign online.

Previously Head of Media at the UK’s No1 Public Sector PR consultancy Geronimo Communications, I devised and implemented campaigns for the Diploma, City Academies, London Challenge and ConstructionSkills.

Before public relations, I was a journalist for more than 15 years on national newspapers and television – a Senior Producer/Reporter at Reuters for GMTV, Deputy Editor at BBC Look North and Home Duty Editor on the BBC Network News Desk.

As co-founder and campaigns director for Go Fourth, I devised the Give Up The Bonus campaign against RBS bankers bonuses and launched Wage Concern to protect the National Minimum Wage.

I have also media trained and briefed clients for the Iraq Inquiry, the Today Progamme and Have I Got News For You.

In my spare time – and I rarely get any – I’m Chair of Governors of an improving secondary school in South East London, father to a beautiful little girl and once had his band’s song played on John Peel!

Blog Entries by David Prescott

Having Nick Clegg for Breakfast

(6) Comments | Posted 8 January 2013 | (00:00)

Tony Blair's team called it the 'masochism strategy' - going out to talk to people you know will give you an absolute monstering.

The argument is that even through the public dislikes you, they might start listening if you take it as much as you give.

So this Thursday, LBC...

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Did Social Media Kill Shane McEntee?

(3) Comments | Posted 28 December 2012 | (12:58)

I've been spending Christmas in Ireland with my wife's Irish family.

But for one family here, they spent Christmas Eve burying a father who supposedly died because of online trolling.

Shane McEntee was an unassuming but generally well liked junior minister in the Irish government.

But his death is being...

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If Only We Had 2,232 Alices

(22) Comments | Posted 17 November 2012 | (10:50)

I'm typing this on the train back to London after spending the last two weeks trying to get John elected.

He spent the last year trying to get selected as Labour's candidate and then elected as one of the first Police and Crime Commissioners.

I'll write a bit more about...

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Labour's 50 Shades of Red and Blair's Vanilla

(28) Comments | Posted 12 July 2012 | (13:14)

I suppose the measure of any successful writer is to spark a reaction.

To that end, I found myself muttering at my iPhone as I read Mehdi Hasan's polemic against Blair's return.

I tweeted I'd like to Fisk his article but realised I had a...

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News of the World One Year on: Where Is News International Now?

(8) Comments | Posted 8 July 2012 | (01:00)

When the News of the World closed down, you'd think after playing a small part in its downfall, I'd be happy.

Working with John, Tom Watson and Chris Bryant, we helped to expose the lie that it was one rogue reporter and only a handful of people were hacked. One...

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Don't LET the Messenger Be Shot

(9) Comments | Posted 29 June 2012 | (15:00)

There's been a lot of debate about THAT Newsnight interview. If I'm honest, the programme's appeal has diminished for me over recent years.

If you want interaction, audience and a better quality of debate, Question Time has become compulsive viewing.

If you're after light-hearted fruity political banter - Blue...

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