Diana Verde Nieto
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Argentinean by birth and European in spirit, Diana is the founder and CEO of PositiveLuxury.com; a guide to living positively. The site showcases best-in-class brands for their social and environmental efforts.

Previously, she founded Clownfish, a global sustainability communications consultancy, taking the company from a niche, London-based company to a global brand spanning 5 markets, including China and the US. In 2008, Clownfish was acquired by Aegis Media, a global media company. Diana is a social entrepreneur, nominated by the World Economic Forum as a Young Global Leader in recognition of her professional accomplishments, commitment to society and potential to contribute to shaping the future of the world. Among other things, Diana has been trained by Al Gore at the Alliance of Climate Protection and serves as an adviser to many companies, governments and non-governmental organizations.

Entries by Diana Verde Nieto

Why Life in the Fast Lane Isn't a Sign of Success

(0) Comments | Posted 1 December 2014 | (10:33)

Picture your typical weekday: from the moment your alarm goes off, blaring annoyingly, until the last time you check your emails before lights out, it's full speed ahead. Most of us rush through the week, struggling to fit as much into our 24 hours as we possibly can, fast (sometimes...

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Soneva's Slow Life Symposium Is Proof that the Luxury Travel Industry Is Continuing to Innovate

(0) Comments | Posted 14 November 2014 | (15:13)

Jet-setting around the world isn't what it used to be. While the travel industry is still contributing to pollution and a global CO2 footprint, the world of travel is slowly undergoing a transition that sees the industry on a path to treading more lightly. As international tourism stays relevant (the...

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How Collaborative Consumption Can Save the World

(1) Comments | Posted 29 October 2014 | (15:39)

Imagine being able to borrow an Alexander McQueen dress at the click of a button. To step outside on a rainy day and have a car waiting for you. To stay in someone else's New York loft apartment on your holidays, complete with all of the homely finishing touches and...

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Why It's Time to Be Part of Positive Week

(0) Comments | Posted 8 October 2014 | (09:48)

This week, some of the most socially and environmentally responsible brand's in the world are coming together to convince us that what brand of mascara you use, or what kind of watch you wear is as important as the career you've decided to pursue or the area you've opted to...

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Why Women Are Still Unhappier at Work Than Men

(0) Comments | Posted 9 September 2014 | (14:37)

The second instalment in the annual UK Chief Medical Officer's Report has declared that employment is good for mental health. On the whole I am in agreement - I have suggested that we should learn to accept our working situations in this column previously and welcomed...

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Five Ways to Eat Without Eating Up Our Resources

(0) Comments | Posted 26 August 2014 | (16:56)

I've always been a firm believer that making your lifestyle more socially and environmentally beneficial should be about savouring the moment, thinking about the decisions we make and embarking on small changes. With the latest reports from the UN Food and Agriculture Association suggesting that livestock are responsible for 14.5%...

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What No One Tells You About Owning an Electric Car

(1) Comments | Posted 14 August 2014 | (14:38)

When I bought my Chevrolet Volt I became that person that doesn't stop talking about their no-sugar, no-thrills lifestyle. That middle class urbanite buying vegetables from the grocer and edamame beans from Waitrose. The domestic goddess with the bread-maker next to the microwave. Of all of the lifestyle contradictions that...

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The New Way to Keep Employees Happy: Find Them Friends

(0) Comments | Posted 29 July 2014 | (10:47)

Recently I wrote a piece about how displays of emotion in the workplace may not necessarily prove detrimental to your career. A raft of recent academic literature suggests those who are more emotionally intelligent are said to possess greater creativity, be rated as more trustworthy and could even...

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Is It Time to Accept Being Unhappy at Work?

(1) Comments | Posted 14 July 2014 | (16:42)

The revision of guidance surrounding flexible working hours for UK employees, unveiled at the beginning of July, has put the spotlight on work/life balance once again. While I have written quite recently about the benefits of taking a more varied approach to the working day - ranging from...

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Entrepreneur Barbie? We Need a Stay-at-Home Ken

(0) Comments | Posted 30 June 2014 | (10:56)

This week, after 55 years and 150 career changes, Barbie was given a miniature iPad and became an entrepreneur, complete with fictional LinkedIn profile. The latest incarnation of Mattel's iconic doll caused controversy - starting with her pink body-con dress (office appropriate?) and ending with her lack of props (is...

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Five Reasons Why Flexible Working Hours Can Be Good For Business

(0) Comments | Posted 10 June 2014 | (15:12)

The sentiment, 'work to live' may underpin the mottos of many business and lifestyle gurus but, for most of us, putting it into practise is unfeasible. As a result, juggling deadlines, meetings and the demands of modern life can leave us at best exhausted and at worst clinically anxious and...

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Five Reasons Why Emotion Has a Place in the Boardroom

(1) Comments | Posted 22 May 2014 | (00:00)

In the UK only 20% of board members of FTSE 100 companies are female. At last count, only five had women leading them. Why? Last week a member of one of the world's largest professional skills training firms suggested it was down to our lack of emotional control.


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How Amal Alamuddin Proved to Every Woman Out There That They CAN Have It All

(0) Comments | Posted 6 May 2014 | (18:08)

I must be in the minority: I was not especially shocked or devastated this week to hear that so-called Hollywood bachelor George Clooney is to wed his girlfriend, Amal Alamuddin. However, someone must be, because through no active research on my part, I have since become a somewhat authority on...

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Saving the World in Heels | Trust Is the New Black

(0) Comments | Posted 25 April 2014 | (11:01)

What were you supposed to be doing when you started reading this column? Chances are, you had a to-do list and this wasn't on it.

Fortunately, if you're in the majority, you'll soon get on with the task in hand. However, according to Joseph Ferrari, a professor...

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Saving the World in Heels: The Exercise Regime

(0) Comments | Posted 7 April 2014 | (14:50)

When it comes to health and fitness, personally I've always been a fan of the notion that wearing three-inch heels helps to strengthen your calf muscles, in the same way that carrying a Celine tote, filled to the brim, helps to define your biceps or Acne jeans, worn a little...

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Saving the World in Heels: Sweetness and Light

(0) Comments | Posted 24 March 2014 | (14:53)

The anti-sugar anarchist: In the last month, every office, gym and social occasion has seemingly acquired a particular kind of dietary zealot ready to demonise sweet treats, including the humble banana, at the first sign of fun.

In short, researchers have warned that our bodies may struggle to convert...

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Saving the World in Heels, Wearing Picasso Prints

(0) Comments | Posted 10 March 2014 | (12:09)

The intellectual climber. We can all think of one: The synonym-using, over-agreeable dinner party guest with the "awe-inspiring" weekend and "idiosyncratic" partner. The person who pronounces 'hyperbole', "hyperbowl".

At one time or another, we've all been there. But, rather awkwardly for our social circle, now is my good friend 'S's...

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Saving the World in Heels When Disaster Strikes

(0) Comments | Posted 25 February 2014 | (11:00)

Why is it always those friends whose wardrobes are creaking under the weight of idle purchases, who are desperate to borrow something to wear? Enter T and a third date with a banker as fickle as her taste in Nicholas Kirkwood shoes: A scenario prompting a 'WARDROBE CRISIS!!!!'...

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Toxic Toys

(0) Comments | Posted 11 March 2013 | (22:00)

Why isn't radical transparency the norm?

I've got an invitation from my friend Fiona to go to a workshop about 'Baby stuff' - I don't have children, but I went along, as clearly Fiona needed company. Terese Hoffeldt, founder of Hevea, was presenting with passion and suddenly I went from...

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Mistletoe - Is it the Perfect Christmas Symbol of Romance or a Parasitic Serial Killer That Deserves Eradication?

(0) Comments | Posted 21 December 2012 | (19:24)

I'm kinda 50/50 on that.

This week, I kissed a guy underneath the semi-parasitic evergreen. He seemed to deserve it, so I stood on tiptoe and even lifted my left leg - although I felt more like a cocker spaniel than Katherine Hepburn. Then I panicked and pulled away. I...

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