Dr Mark Pack
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Dr Mark Pack works at the communications agency Blue Rubicon and lectures at City University, London.

He also edits Liberal Democrat Newswire - the monthly newsletter about the Liberal Democrats - and is co-author, 101 Ways To Win An Election.

He eats chocolate. Lots of it.

Blog Entries by Dr Mark Pack

The Lib Dem Political Plan for the Next Year

(4) Comments | Posted 12 July 2012 | (15:59)

The Queen inspires more terror than George Osborne. That is the tempting conclusion to be drawn from comparing the Queen's Speech (volume of advanced leaks: low) with the Budget (volume of advanced leaks: high). After all, Osborne can tax you but the Queen has the Tower of London...

Combined, however,...

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The Graph May Be Boring; The Political Message Isn't

(0) Comments | Posted 22 November 2011 | (15:23)

Take a look at this graph. Whatever it shows (and I'll tell you in a moment), it doesn't look exciting, does it? Something has been pretty much static for the last forty years, with no major sustained swing up or down. All rather flat and uninteresting...

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Why You Should Feed The Trolls

(0) Comments | Posted 10 October 2011 | (16:18)

"Do not feed the trolls" This is probably the longest lived and most widely quoted piece of advice when it comes to online discussions. It is advice that is presented as sure and true. And after all, given how long-standing and popular the advice is, isn't that a sign of...

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The Failure That Is The UK Government On YouTube

(2) Comments | Posted 8 September 2011 | (00:00)

Mention "YouTube" and "British government" and "failure" to most people interested in online politics or comms and the chances are they will think of Gordon Brown and that YouTube film with the unusual smiles.

There is however a quieter failure, going on every day and hitting many Whitehall departments....

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Tax: The Missing Ingredient From the Liberal Democrat Conference Agenda

(11) Comments | Posted 29 August 2011 | (00:00)

There are many weighty issues on the agenda for the Liberal Democrat autumn conference in Birmingham, as well as some potentially significant debates over the party's medium term strategy and policy outlook. There is also, however, a curious omission: tax.

The word tax is not completely absent from...

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Want An Injunction? Don't Think All You Need Is A Lawyer

(0) Comments | Posted 27 July 2011 | (16:56)

When the convictions came through in the court trial over the death of Baby Peter in 2009 I had my own small experience of trying to hold the line on a legal order of anonymity against the social media tide.

The courts initially ruled that the names of...

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What You See Isn't What You Get With Online Politics

(0) Comments | Posted 14 July 2011 | (22:01)

Grey. And wanting to pay homage to Barack Obama.

That's the rather odd impression left from taking a flick through the websites of the Republican contenders to be their party's 2012 presidential candidate. Grey is the colour of the season, at least on the web. That is an odd choice,...

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