Duncan Trigg
Duncan Trigg is chief executive officer of Project Sunblock, a content verification company with offices in London, Toronto and Berlin. Prior to joining, Duncan held a number of senior roles in the online media industry, including co-founding Unanimis Consulting in 2000, the UK’s largest brand and network sales house. Having sold the company in 2009, Duncan undertook numerous consultancy projects before becoming CEO of Project Sunblock.

Entries by Duncan Trigg

Online Advertising: Where Ignorance Really Isn't Bliss

(0) Comments | Posted 31 January 2014 | (10:13)

The rising popularity of e-commerce and the ability to personalise advertisements to make them more relevant to the consumer, is causing the advertising community to sit up and take notice. Marketers are pouncing on the opportunity to be seen by millions of customers and prospects, and as a result, are...

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Advertisers Need Vigilantes, Not the Internet Police

(0) Comments | Posted 4 July 2013 | (09:57)

The idea of an internet police has long been a joke online. "Don't post that, I'm calling the internet police." But the recent meeting held by the UK's Secretary of State for Culture and some of the biggest internet service providers touched upon more regulation for the internet.


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Q: Guess Which Brands Fund Criminality? A: Most of Them

(0) Comments | Posted 9 May 2013 | (09:26)

Think of a brand. Any multinational brand. Then think about how much that brand invests in protecting itself from reputational damage. Surely, with all of this in mind, they would never get involved in funding criminality. Well, in actual fact, many do without even realizing it.

With online advertising campaigns,...

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The Continuing Online Advertising #Fail

(0) Comments | Posted 3 April 2013 | (21:59)

The Oscar Pistorius case has shocked the world. An athlete who has inspired millions has been spectacularly knocked from his pedestal. The extraordinary nature of the story is only heightened by the fact that he is the third high profile athlete who has been embroiled in scandal whilst fronting multi-million...

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