Ehsan Khodarahmi

When it comes to public transport, it is not only the buses and trains that matter; people who work as "customer service" selling us tickets, refund, exchange etc. matter too - if not the most. Transport for London (TfL) has notorious #fail character on Twitter; simply due to...

Change is inevitable. Talking about change and not making it happen has been a common practice in the world of Social Media and modern communications. Change has been the talk that many talked about but, not many aimed at making it happen.

The time in which, talk the talk is...

It's been quite a while businesses and organisations believed Social Media is a new and did number of experiments; some failed but some earned brand loyalty. Typically those failed in their Social Media vision failed to acknowledge listening to their customer and engage with them. By contrast those brands took...

Brand loyalty, brand equity, margin, ROI etc. the list can go on and on to create a list of keywords for SEO and buzzwords for a pitch document. Here is where a lot of money and resources spent (for some, but wasted for some others); this is the world of...

Social Media is slightly less complicated than rocket science, but with no doubt it is a phenomenon which changed the way people communicate with one another. Social Media, in essence, is about total transparency and genuine communications free of manipulative game minds. There is no IF, there is no BUT...

No matter how good PR brands create for their current objectives, but their past history play an incredibly important role in how people would accept the brand messages today; especially almost everyone is broadcaster today and has audience for their voice. Everyone has a voice in today's world of digital...

Social Media is not a new medium, it's been around forever, since we learned how to engrave shapes on the walls of our first homes, caves, and communicate with each other either through sounds or signs. As evident, listening is the fundamental skill-set and without it, we experience flaw in...

Strategic social media communications and genuine listening will save time and money for brands. Accordingly, brands may wish to acknowledge that some traditional communications techniques and emotional intelligence theories, which indeed worked well for

brands in the past, won't work best in favour of brands in the world of digital...