Innovation may lead brands in their respective industry but culture defines success and sustainability of brands within their markets. In this day and age culture and innovation are technically inseparable, which calls for strategic management and leadership; free of subjectivity and manipulation. When brands go through expensive change management and...

Tumblr has recently made headlines, not just because it is loved by professional bloggers; but because of its acquisition by Yahoo! for $1.1bn.

Conversations and comments are mixed about this high profile acquisition; many of Tumblr users disliked the news and decided to move their blogs to Wordpress. One report...

Businesses are more than ever trying to team up with different agencies and vendors to ensure their multichannel marketing drive the best possible ROI. It is a very competitive marketplace out there and brands are working hard to win their customer attention in so many different forms such as TV...

We've always had one form of technology in our life, from fishing in 3,000 years ago to satellite technology today. This is all about our power of creativity and willingness to develop past inventions, just to make life easier. We've always looked for ways to change things, especially making our...

In order to guarantee sustainability for your Social Media and online communications, you need to have thoroughly thought through five simple yet key questions.

1) When did the Social Media game start?

Social Media has been around forever, just in many different formats. Since biblical times we have seen examples...

Simplicity is the path to success in corporate social media. Over complicating social media will just makes everything complex and cause confusion. Brands can self-assess their social media practice through 3 Cs:

1) Clarity
2) Consistency
3) Commitment

People are savvier than ever and they expect brands...

I was exchanging some thoughts and ideas with UTalkMarketing about Android and Apple the other day; we weren't even mentioning any particular handset made in out tweets. Then we realised one of the tweeps is having an issue with their HTC handset purchased from Carphone Warehouse a few months ago;...

In the world of digital marketing, brands measure number of visits, time spent and number of clicks; something widely referred as number crunching to analyse and evaluate user behaviour online. This is how brands are used to treating people visiting their websites; and if things went wrong they always asked...

Advertising used to be seen as a powerful means of brand positioning by constantly, hopefully not annoyingly, reminding people about the existence of brands. Lots of money have been spending by businesses and made advertising a lucrative industry. As consumer behaviour and attitude moved away from traditional medium towards online...

When it comes to public transport, it is not only the buses and trains that matter; people who work as "customer service" selling us tickets, refund, exchange etc. matter too - if not the most. Transport for London (TfL) has notorious #fail character on Twitter; simply due to...

Change is inevitable. Talking about change and not making it happen has been a common practice in the world of Social Media and modern communications. Change has been the talk that many talked about but, not many aimed at making it happen.

The time in which, talk the talk is...

It's been quite a while businesses and organisations believed Social Media is a new and did number of experiments; some failed but some earned brand loyalty. Typically those failed in their Social Media vision failed to acknowledge listening to their customer and engage with them. By contrast those brands took...

Brand loyalty, brand equity, margin, ROI etc. the list can go on and on to create a list of keywords for SEO and buzzwords for a pitch document. Here is where a lot of money and resources spent (for some, but wasted for some others); this is the world of...

Social Media is slightly less complicated than rocket science, but with no doubt it is a phenomenon which changed the way people communicate with one another. Social Media, in essence, is about total transparency and genuine communications free of manipulative game minds. There is no IF, there is no BUT...

No matter how good PR brands create for their current objectives, but their past history play an incredibly important role in how people would accept the brand messages today; especially almost everyone is broadcaster today and has audience for their voice. Everyone has a voice in today's world of digital...

Social Media is not a new medium, it's been around forever, since we learned how to engrave shapes on the walls of our first homes, caves, and communicate with each other either through sounds or signs. As evident, listening is the fundamental skill-set and without it, we experience flaw in...

Strategic social media communications and genuine listening will save time and money for brands. Accordingly, brands may wish to acknowledge that some traditional communications techniques and emotional intelligence theories, which indeed worked well for

brands in the past, won't work best in favour of brands in the world of digital...