Apple has sold a billion iPhones, enough for every seventh person on the planet.
It’s an extraordinary milestone. As Recode notes, only very few tech categories – TVs and PCs, for example – have reached that figure, let alone individual products.
What makes the achievement even more remarkable is that iPhones really don’t come cheap. Even the iPhone SE, the latest “budget” version, will set you back £359. A 128GB 6s Plus costs £789.
The news comes after Apple announced earlier in the week that iPhone sales had fallen for the second consecutive quarter.
Sales fell by 15%, but the tech giant still shipped more units than analysts had predicted. It sold 40.4 million iPhones in its third quarter, against a forecast of 40.02 million.
It blamed the fall on customers waiting longer to upgrade and the economic slowdown in China, which accounts for more than a quarter of the company’s sales.
In a statement announcing the news of its billionth sale, Apple CEO Tim Cook said:
“iPhone has become one of the most important, world-changing and successful products in history. It’s become more than a constant companion. iPhone is truly an essential part of our daily life and enables much of what we do throughout the day. Last week we passed another major milestone when we sold the billionth iPhone. We never set out to make the most, but we’ve always set out to make the best products that make a difference. Thank you to everyone at Apple for helping change the world every day.”
This is Apple’s best iPhone ever
, and if we’re honest it’s one of their most innovative devices yet. It has an incredible camera, is water-resistant and boasts a stunning bright new display. Of course it can’t escape the rumours surrounding next year’s device but if you’re looking to buy a smartphone right now, and Apple are on your radar, this is the phone for you.
This is Google’s iPhone. It’s that simple. As such there are achievements and compromises. If you’re after an incredibly well-built, powerful Android flagship, Google have given you a truly five-star smartphone. If you’re a photographer, the Pixel’s camera and cloud storage option make this a no brainer. It's not cheap though, with the XL costing over £800.
The OnePlus 3T is simply a continuation of the ethos that makes OnePlus phones so good. It’s exceptionally well-built, powerful and offers you everything you could want in an affordable and meaningful package. No smartphone will give you more value for money.
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With a new curved back and larger 5.5-inch display the Samsung Galaxy S7 edge
is more about evolution than revolution. The S7 edge now sports a water-resistant body, embedded camera and a MicroSD card slot. The S7 edge is also Samsung's most powerful smartphone yet, so powerful in fact that Samsung have actually had to equip a tiny water-cooling system inside the phone. The good news though is that means you'll never have to worry about getting a warm hand.
Incredibly, Apple's familiar-looking iPhone SE
manages to boast the same performance as its top-of-the-range iPhone 6s making it the most powerful 4-inch smartphone available. If you're keen to return to the days of one-handed texting then Apple's bite-sized iPhone is the smartphone for you.
The LG G5
sets itself apart from rivals like the S7, Xperia XA and the iPhone 6s by being something utterly unique. The G5 is the first commercial 'modular' phone, allowing you to swap out the bottom for new accessories. So far there's an audio one made in partnership with Bang & Olufsen and a camera-focused attachment which gives you extra camera controls.
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The Huawei P9 is a smartphone designed for capturing life. Thanks to a partnership with photography legends Leica this dual-lens camera can take pictures that'll put your dedicated camera to shame. Of course it helps that the P9 is also a pretty great Android smartphone as well.
The Nexus 5X
strikes the ultimate balance between power and affordability. Taking over the responsibility from the frankly excellent Nexus 5, Google's new smartphone boast an ultra-light body but still crams in a fingerprint sensor, the latest version of Android marshmallow and a Full-HD display.