'Big Brother' bosses have offered the first look at this year's series with the release of the new eye.
The iconic logo has been given a makeover for the 2016 run of the Channel 5 reality show, which is due to return next month.
This year, the motif has taken on a new monochrome design with multicoloured shards flying off it.
A teaser trailer featuring the new eye has also been previewed in a tweet from 'Bit On The Side' presenter Rylan Clark-Neal.
'Big Brother' will be given a radical overhaul for its 17th series, with a huge new extension to the house having been built.
It is the biggest overhaul to the show's compound since it moved to its current home at Elstree Studios in Borehamwood in 2002.
Rylan recently revealed that the series will have a brand new look, and described it as being like a whole different show.
"Everything's coming very soon," he told Digital Spy. "The new look, new treatment, new feel. It's a brand new show this year.
As ever, Emma Willis will return to present the live launch, evictions and finale, despite having just given birth to daughter Trixie earlier this month.
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