Courtney McCutcheon, 28, from the US, shares clips of her five-year-old daughter Molly and three-year-old daughter June contouring to her 38,000 followers.
And people aren’t impressed.
“Trying to make your child look like an adult is disgusting,” someone commented on her Instagram video.
“She has her whole life to do makeup, why do it at this age?”
Another commented on her most recent video of her three-year-old: “I hope you teach her that wearing that much makeup will age her face a lot faster than if she were to not wear makeup.
“She is way too young. This makes me feel uncomfortable. She looks awful.”
Unimpressed with the negative comments, McCutcheon replied: “It’s one [thing] to bash me but to bash my children is a totally different ball game. This is disgusting.
“I’m asking all of you to be considerate of other people’s feelings. There are real people that read these comments and I won’t lie, it is hurtful.”
In a recent interview McCutcheon said, according to The Sun: “I don’t think there’s any harm in young girls wearing makeup, just as long as they know they are beautiful without it.
“I won’t be allowing them out of the house with full makeup on until they’re mature young ladies.”