Kate Moss Attends UK Launch Of New Affordable Fashion Brand Reserved

Cheap and cheerful.

06/09/2017 12:37 | Updated 06 September 2017

Kate Moss as the face of Polish retail brand RESERVED’s venture into the UK.

The affordable retailer held a bit of a shindig at the launch of its first London store on Oxford Street, on Wednesday 6 September. Dancers were spotted outside and a crowd has gathered around the location. 

Moss attended the launch, looking fierce, and holding a pose while models danced around her. 

David M. Benett via Getty Images
David M. Benett via Getty Images

The competitive brand is sharing all with potential customers on Facebook Live:


The retailer has released a promotional video featuring Moss in some of the key trends from their collection. 

If you’re curious about what to expect, well the collection is attainably stylish - providing customers with everyday essentials - as well as being super affordable, too.

With pieces ranging from £5.99 for their ‘Basic’ tees, to £59.99 for wool coats, rest assured it’ll give other high street brands Primark, Zara and New Look a run for their dollar.

Case in point:

Rocker Jacket, £34.99 from Reserved.
Floral waist tie dress, £27.99 from Reserved

Kate Moss looks stunning her campaing for the Polish brand. Take a look at some of our favourites:



The crowds were very excited to attend the opening and they weren’t the only ones.  

Luciana Magliocco, Head of Consumer Marketing at New West End Company commented:

“Another ‘First Seen’ on Oxford Street, we’re thrilled that today RESERVED opens its UK doors for the first time on our iconic shopping street and believe this hugely popular fashion brand is the perfect fit to our portfolio of globally loved high street stores.”

Go see the the store for yourselves on 252 Oxford St, London W1C or visit them online

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