ENTERTAINMENT

Gary Barlow Urges Critics To Ignore 'Let It Shine' Ratings

'I don’t look right or left, I just concentrate on what we're doing.'

03/01/2017 08:55 GMT

Gary Barlow has insisted critics shouldn’t focus on the ratings of his new series, ‘Let It Shine’.

The new BBC talent show, which is set to air against ITV’s reboot of ‘The Voice’, will launch this weekend, searching for new stars to appear in a West End musical based around the hits of Take That.

However, Gary has been quick to dismiss any suggestion of a ratings battle, insisting that the changing ways in which people are watching TV have rendered viewing figures less relevant.

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Gary Barlow

He told the BBC: I think people are ingesting TV in a different way now. That old system of ratings shouldn’t really apply any more.”

The former ‘X Factor’ judge continued: “I’ve got to be honest with you. It’s the same with music - I don’t look right or left - I just concentrate on what we are doing and try and make it the best quality it can be.”

This is probably what Chris Evans could have done with saying back in May last year, when he admitted he’d have been “disappointed” if ‘Top Gear’ were to attract fewer than five million viewers for its first episode with him at the helm.

It wound up drawing in 4.6 million, after which he quickly backtracked, insisting that ratings weren’t important anymore in the age of streaming.

Oh dear.

Alex Huckle via Getty Images
Chris Evans on the set of 'Top Gear'

Similarly, Simon Cowell has been known to lay on the fighting talk when it comes to the ratings of ‘The X Factor’, only to have been trounced by ‘Strictly Come Dancing’ in the past couple of years.

‘Let It Shine’ will debut on Saturday (7 January) at 7pm on BBC One.

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