Richard Reed, co-founder of Innocent Drinks and deputy chair of the official Remain campaign, led the criticism of the International Trade Secretary whilst speaking to the Today programme on Saturday morning.
He said: “It’s absolutely disgusting. How dare he?
“He’s a representative of this country and he turns around and slags us off, calls us fat and lazy. He’s never done a day’s business in his life.”
Fox, had said British executives prefer to play golf rather than fulfilling their “duty” as exporters in an extraordinary attack on the country’s “lazy” business culture whilst speaking at a drinks reception.
The Cabinet minister suggested the UK had lost its way as a trading nation and had grown “too fat” on the successes of previous generations.
“I’ve never played golf in my life by the way. He’s a terrible, terrible voice for British business.”
In April last year Fox tweeted this...
A number of MPs voiced their opinions of Fox’s comments on Twitter.
Meanwhile, business economist, Andrew Sentance used the UK’s export performance figures to rubbish Fox’s assertions.
He said his department would “look at the GDP map of the world” - noting that the city of Los Angeles has higher gross domestic product than Saudi Arabia.
“We have to start to think about (the world) in a totally different way,” he told the reception.
“What is the point of us reshaping global trade, what is the point of us going out and looking for new markets for the United Kingdom, if we don’t have the exporters to fill those markets?”
Downing Street has said the comments represent Fox’s personal views and not those of government.
A spokesman said: “The principle behind our approach is to ensure British businesses can succeed in the world.”