The ‘Girls’ stars posed for the brand’s ‘Lonely Girls’ project - a series of candid portraits of women wearing Lonely Lingerie in their own way and in their own spaces.
Lonely Lingerie’s founder Helene Morris created the brand with a dedication to celebrating and loving bodies, and the women who inhabit them.
The New Zealand-based designer deliberately branches away from ‘typical’ lingerie advertising, which is often aimed at attracting men.
“We wanted to represent women in a positive and powerful way,” Morris told i-D Magazine.
“We want women to look at our imagery and realise that they don’t have to be a certain way to feel beautiful. We simply wanted to offer the idea that it’s okay to be yourself.”
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