Microsoft is partnering with manufacturers to launch a series of virtual reality headsets starting at $299 (£244), it announced in New York today.
Designed to make the most of Windows 10’s VR features, at least one of the devices will be cheaper than the competition.
The company hasn’t yet revealed UK prices, but the cheapest is likely to be less than Sony’s VR headset (£349), Oculus Rift (£499) and Vive (£689).
The headsets will be built by Dell, HP, Lenovo, Asus and Acer.
Microsoft also has an augmented reality headset called HoloLens. But right now, it’s only available to developers in the UK and starts at £2,719.