STYLE

Missguided's Most Diverse Campaign To Date Features Munroe Bergdorf And An Activist Chihuahua

Babes in general.

01/11/2017 13:32 GMT | Updated 01/11/2017 14:07 GMT

Missguided has launched a new advertising campaign that takes celebrating diversity in fashion to a whole new level. 

The British brand’s new #BabesofMissguided campaign features model and advocate Munroe Bergdorf, singer Seann Miley Moore, curve model Emma Breschi and LGBT activist Chihuahua Dolly Pawton ( who has more than 92K Instagram followers, don’cha know). 

London Fashion Week fans will also appreciate the appearance of Pandemonia.

Missguided
Munroe Bergdorf for Missguided.

With a slogan like ‘keep on being you, it’s a really good look,’ the advert plays into what Missguided calls it’s “anti-commercial approach” ie. rather than promoting one idealised look they want to encourage their audience to embrace their differences.

And while this is certainly not “anti-commercial” (the brand clearly still want you to buy their clothes), it is certainly a more joyful appraoch to advertising.

Take a look at some of the images from Missguided’s latest campaign below. 

Missguided
Dan Leo Stanley.
Missguided
Khaoula.
Missguided
(L-R) Quin, Josephine Lee, Salem Mitchell and Aiesha Robinson.
Missguided
Quin.
Missguided
Seann Miley Moore.