Serena Williams recited a powerful spoken word poem about the strength of a woman at her New York Fashion Week show.
Williamsโ voice could be heard over the loudspeaker as models took to the runway in items from her โSerena Williams Signature Statement collectionโ for HSN on Monday 12 September.
โShe turns her disappointment into triumph,โ Williams recited.
โHer grief into joy. Her rejections into approvals.
โIf no one believes in her it does not matter. She believes in herself.
โNothing stops her. No one can touch her.
โShe is woman.โ
Backstage Williams explained she had written the poem following Wimbledon and during the Olympics.
โI just was in this moment of I want to empower women,โ she told the Associated Press.
โIt was right around the time I was asked, โHow do you feel about being the greatest female athlete?โ and I was, like, they never ask men that.
โI wanted to give women strength. I played it for Beyoncรฉ and she loved it.โ
With a Beyoncรฉ-approved show soundtrack and a FROW made up of the likes of Anna Wintour and Iris Apfel, Williamsโ career as a designer is set to be as successful as her one on the tennis court.
Click through the gallery below to see Williamsโ Spring/Summer 2017 collection in full: