Breast trends are totally cyclical. When one dies out, another is reborn, moving in to take its place in the lingerie limelight.
In less words, 'underboob' is over and 'sideboob' is back.
Need proof? ASOS are actually selling side boob bras. The 'Giant Fishnet Side Boob Bralette' will set you back £18 and comes in a choice of three colours.
Refinery 29 spotted the hilariously-named garment whilst browsing through the fashion site's never-ending pages, and have dubbed it the bra that "achieves nothing, is everything."
Set your side boobs free, ladies!
Feel the breeze on those side boobs.