The beauty brand, who already have fellow VS model Candice Swanepoel as an ambassador, picked Maxwell to front its new launches in 2017.
Maxwell described teaming up with the cosmetics giant as “a dream come true”.
“I remember stealing Max Factor products from my sister when I first discovered make-up and now, more than ever, I rely on the products for whatever my hectic schedule demands,” she said in a press release.
With two million Instagram followers, a Vogue cover and runways for Versace, Chanel under her belt, it’s no surprise Max Factor hired the Belgium-born, New Zealand-based model.
“Aside from her natural beauty, we were drawn to Stella’s confidence, energy and playfulness,” the brand said.