Think of a Tesco supermarket and searing wit might not be the first thing to come to mind.
If that's the case then let us introduce you to their Twitter account.
Earlier today, 'Mr Joe Lee' had a little dig at the supermarket's mobile network...
Now the thing about social media professionals is that they're well, professionals and there is someone somewhere who is paid by Tesco to keep a very close eye on everything that's said about their brand.
And they certainly spotted this...
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What a 🔥 🔥 🔥
Needless to say, it won't down pretty well with the masses...
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And it's not the first time...