First there was vagina bread, now it seems vagina beer is the order of the day.
The beer labelled 'Bottle Instinct' is the first in the world to be created using vaginal lactic acid.
The company behind the beer, The Order of Yoni, has set up a crowdfunding page on Indiegogo where they have so far raised €173 of the €150,000 goal.
The beer is created using hi-tech microbiology which isolates, examines and prepares lactic acid bacteria from the vagina of Czech model Alexandra Brendlov.
While the ingredients themselves are questionable, the way the beer has been marketed is in a whole league of its own.
One of the campaign images features a bottle of beer with red lace underwear casually draped over it. Another shows a naked woman facing away from the camera with a bottle of beer positioned on her bottom.
The description for the product reads: "Imagine a woman of your dreams, your object of desire. Her charm, her sensuality, her passion…
"Try her taste, feel her smell, hear her voice…
"Imagine her massaging you passionately and whispering into your ear everything you want. Now free your fantasies and imagine that with a magic wand you can close it in one bottle of beer."
According to The Order Of Yoni, models involved in the production of beer must sign a contract, which has a "high penalty" for those who work in the adult industry or sex industry.
Gail Parminter, advertising consultant and senior lecturer in creative advertising' at Falmouth University, is far from impressed by the product and the way it's been marketed.
"Surely this is an April fool's joke?" she told The Huffington Post UK.
"If it isn't then it's ridiculous - selling a beer that 'captures' a glamour model's essence via her vaginal secretions is terribly sad.
"Are men really going to be turned on by this? What benefit do they get? Does it taste better? Does it give them an erection?
"Surely it tastes of beer and gets you drunk - like all beer. If it's not a joke then I'm really not sure how they intend to sell it to anyone. It doesn't seem to have any pay off."