Those in the market for an engagement ring can now watch their idea go from design to completion at a โdiamond concept storeโ in Londonโs Piccadilly.
Vashi, in Londonโs Piccadilly, gives customers the choice to choose the way their jewellery is made, which is convenient as most women say theyโd like to choose their own diamond, according to a survey by jeweller Mappin & Webb.
โThe concept as you come into the store is that you can choose your own diamond,โ explained the shops owner Vashi Dominguez.
Once a piece has been designed - with the customer picking out the band style, setting, diamond shape, and metal, - it is then made in store by a professional.
Vashiโs has a policy of only using ethically sourced diamonds and the company purchases the diamonds straight from diamond cutters.
โWeโre getting written guarantees confirming these diamonds are ethically sourced,โ Dominguez told HuffPost UK.
โAnd weโre able to pass these guarantees on to our customers.โ
If you want to create your own ring, just visit the store located in 46 Piccadilly, Mayfair, London, or Vashiโs website with prices starting at ยฃ299 for ring settings.