The idea that you have to be strong and tough to be a man is fast going out of fashion - and we couldn't be happier about it.
In a new parody video, three guys emphasise the point that being a man in 2016 means being whoever the hell you want to be.
The clip, created by men's accessories brand William Henry, begins by listing pursuits considered stereotypically masculine.
Viewers are told that real men likes sports, drinking from kegs and picking up heavy boxes.
The video then details all the other things men like doing that don't conform to tradional ideas of masculinity.
Lines include: "He likes pumping iron, to make his arms better, but he also likes ironing his cashmere sweater."
And: "I can chop down wood but I prefer pretty flowers. Gardenias, I could smell that sh*t for hours."
The hilarious clip has been viewed more than 95,000 times since it was uploaded to YouTube earlier this month.
The producers are now encouraging viewers to take to Twitter with the hashtag #aREALMANis to spread the message that masculinity has no limits.