Health studies around alcohol, particularly wine, are downright confusing.
One minute we're being told red wine will help us live longer, the next scientists say it will send us to an early grave.
But for one week only we've decided to put our fingers in our ears, ignore every negative piece of research we've ever read and focus on the good stuff.
After all, it's World Wine Week and it would be rather rude not to.
So without further ado, here are seven reasons you should totally be drinking more wine:
Christopher Malcolm via Getty Images
A new study
from the Universities of Helsinki and Tampere in Finland found that moderate wine drinking can have a positive affect on our confidence.
The study of more than 2,500 people aged 18-69 found those who had a glass of wine or two with dinner were the most likely to have good mental health and rate their self esteem as "high".
Resveratrol, an antioxidant found in grapes and red wine, has long been associated with cutting the risk of heart disease.
A 2015 study published in the journal Nature
found that resveratrol may protect the body against age-related diseases, including heart disease, by prompting an evolutionary defence mechanism which guards human cells against genetic damage.
Study author Matthew Sajish commented: "Based on these results, it is conceivable that moderate consumption of a couple of glasses of red wine would give a person enough resveratrol to evoke a protective effect via this pathway."
Thomas Barwick via Getty Images
Research conducted by the University of Alberta
suggested that a drinking a glass of red wine is the equivalent of spending an hour exercising in the gym.
The researchers found that resveratrol in red wine improved an individual's physical performance, heart function and muscle strength in the same way that they improved after a gym session.
"I think resveratrol could help patient populations who want to exercise but are physically incapable," lead researcher Jason Dyck said.
"Resveratrol could mimic exercise for them or improve the benefits of the modest amount of exercise that they can do."
Julia Davila-Lampe via Getty Images
A study from Washington State University
found that resveratrol found in berries, grapes and other fruits in wine could aid weight loss.
According to the researchers, resveratrol has the ability to convert excess white fat into brown or beige fat, which is easier to burn off.
Glow Images, Inc via Getty Images
Forget everything you thought you knew about beer goggles. A study by the University of Bristol
found that drinking one glass of wine can make you look more attractive - even if your date is sober.
The study noted that a small amount of alcohol may cause blood to rush to the cheeks, giving a rosy (and perhaps more attractive) complexion.
However, two glasses of wine was found to make participants less attractive than they were when sober - so moderation is key.
Purestock via Getty Images
A 2011 study
found that resveratrol found in red wine blocks the cancer-fuelling effects of the female hormone oestrogen.
Scientists in Italy used several lines of breast cancer cells, including some that were therapy resistant, to test the effects of the compound. They found that exposure to the chemical led to significant reductions in cell growth.
"Resveratrol is a potential pharmacological tool to be exploited when breast cancer becomes resistant to hormonal therapy," said study leader Dr Sebastanio Ando, from the University of Calabria.
Holger Leue via Getty Images
A study at the Institute of Preventive Medicine
in Copenhagen found that people who drink wine weekly or monthly are two times less likely to develop dementia.
For the study, the researchers identified the drinking patterns for wine, beer and liquor of 1,709 people in Copenhagen in the 1970s and then assessed them for dementia in the 1990s, when they were age 65 or older.
Over the two decades, 83 of the participants developed dementia. Their alcohol intake was compared to that of those who did not develop dementia.