Esther Maughan McLachlan
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Esther is responsible for Sony Europe’s sustainability communications activities, including FutureScapes and Open Planet Ideas, an award-winning crowdsourcing initiative repurposing technology for environmental good. Esther has been working to inspire people to take action on sustainability for 15 years and is the editor of the first CSR brands book, The Future of Brands (Macmillan Business, 1999). Her work is also widely published in magazines including Green Futures, New Consumer and Environment.

Blog Entries by Esther Maughan McLachlan

FutureScapes Ideas Revealed

(0) Comments | Posted 11 July 2012 | (16:27)

Imagine a smart device you own forever receiving a text from your house when you've hit your energy ceiling. Imagine living in a thriving, self-sufficient and creative 'hi tech, hi nature' rural community founded on a new approach to technology that puts wellbeing, not widgets, first. These imaginings could actually...

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Imagine the Role Technology Could Play in 2025

(1) Comments | Posted 5 April 2012 | (09:55)

An app that plugs into your brain bringing your dreams to life; a son using his dead father's mobile to recreate his last moments; the discovery of the world's last lady bird; and a woman who trusts her instincts - not tech surveillance - are some of the ideas explored...

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