Francesca Muston
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Francesca leads WGSN’s key product analysis team, heading up the What’s in Store directory, and specialising in confirming and translating WGSN’s inspirational trend directions for a commercial retail audience. She has used her almost-encyclopaedic knowledge on What’s In Store of what’s selling around the world to expand the coverage to new cities and to feed into WGSN’s seminar and consultancy programme.

Francesca’s work at the head of WGSN's market-leading What's in Store team ensures that 10,000+ retail photos are filed on a monthly basis from cities across the world, and guarantees a continual flow of comprehensive analysis across all product areas, providing insight into exactly how product is hitting the shop floors.

The team highlights key products, colours and styling directions, as well as reporting on visual-merchandising trends and solutions.

A graduate of The University of Central Lancashire's fashion promotion course and a Graduate Fashion Week Award winner, Francesca worked in graphic design before joining WGSN in 2003.

Blog Entries by Francesca Muston

Radical Neutrality: Curating With Confidence

0 Comments | Posted 14 February 2012 | (16:47)

I deactivated my Facebook profile the other day. I find it difficult to explain my exact motivation but I had an uncomfortable sense that they were suddenly getting more out of the arrangement than I was. I guess it was a kind of passive aggressive reaction to the increasing invasion...

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Eco Hedonism: Sustainable Fashion's New Allure

0 Comments | Posted 11 February 2012 | (20:50)

Sustainable fashion is in many ways synonymous with virtuous self-denial. The term is certainly laced with notions of stylistic compromise making it a tough pill to swallow in place of the consumerist banquet of fast fashion. In the UK our fashion is the fastest - and arguably the most delightful...

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Why Fashion Trends are Still Relevant

0 Comments | Posted 8 February 2012 | (23:00)

From under the ice and snow, the more optimistic of you may be tentatively thinking about lighter nights and the days when we dare head outside without a coat. Some you may even have ventured out to the shops to take a look at the 1950s-look pastels and early deliveries...

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