Emerging young talent Georgia Lewis Anderson, perhaps better known as Georgia LA, is set to take 2012 by storm.

Presenter, interviewer, writer, cultural commentator and fahionista, Georgia’s cheerful attitude, quick wit and sheer likability shine through in all that she does.

Not afraid of a challenge, past exploits have included running her own market stall and even trying her hand at stand up comedy. However, it was as the first female member and primary presenter of Jamal Edwards’ fast-rising online music phenomenon SB.TV, which has seen her interview the likes of Kelly Rowland, Bruno Mars, Jessie J, Chipmunk, and many more in her own inimitable style, that’s really allowed her to grow her fan base. Writing all her own questions and coming up with ideas for shows, Georgia and the team even ambushed P Diddy for an interview in a corridor after he’d previously refused to do one citing man flu!

More than just a pretty face in front of the cameras, she juggled a near full time job at SB.TV with her final year at uni studying journalism. Her interest in pop culture and documentaries led to 1Xtra picking up her dissertation idea, an investigation into homosexuality in the urban music scene. The hard-hitting radio doc ‘No Homo: Hip Hop’s Last Taboo’ which she presented and co-produced was broadcast in July 2011 and picked up by the Guardian as one of their documentaries of the week. Not surprising given that one of Georgia’s biggest idols is the king of the modern investigative docs, Louis Theroux.

Her natural and unique sense of fashion coupled with a relaxed, cheeky and confident presenting style has brought on approaches of youth fashion show opportunities, something Georgia is keen to explore. All of this experience and still only 24, Georgia LA is a name we are sure to be hearing plenty more from in the years to come. Check her out on www.georgiala.com

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