Too many businesses are ignoring mobile. While up until now many companies have 'got away with it', this situation is becoming increasingly untenable. Over a third of the UK adult population now use smart phones, with a similar percentage in the US, and the market is growing existentially.
The Web...
(0) Comments | Posted 16 February 2012 | 07:43
The seven 'deadly' or 'cardinal' sins are commonly thought of as envy, gluttony, greed, lust, pride, sloth and wrath. However, in marketing today, there is another sin being committed by companies the world over. This offence creates so much dissatisfaction for prospects and customers alike, the punishment for committing such...
(0) Comments | Posted 31 January 2012 | 20:46
I was on a three hour train journey the other day. The staff were perfectly friendly but the way they worked was quite farcical.
First, someone came through the carriage offering coffee and tea. The person with the 'milk and sugar', I was reliably told, was following on. Unfortunately,...
(2) Comments | Posted 19 January 2012 | 23:00
Search engine optimisation (SEO) is the way of improving visibility by trying to ensure one has as high a web ranking as possible when relevant searches are undertaken. This is visibility in 'unpaid' or 'organic' search results as opposed to those opportunities which companies pay for in order to be...
(3) Comments | Posted 6 January 2012 | 23:00
Since Google launched their Google+ social network in June 2011 a lot has been written about whether it will be able to rival Facebook as a real alternative. Many people make a big deal of the numbers.
While Facebook currently has somewhere in the region of 800 million users...
(0) Comments | Posted 8 December 2011 | 12:31
Marketing is no longer purely transactional. Historically, the major measure to assess whether a company's marketing was effective, or not, was Return On Investment (ROI). A company would undertake, for example, a direct mail campaign and the metrics they would look at were the number of responses and deals done.
...(0) Comments | Posted 28 November 2011 | 13:00
For a vast majority of companies Social Media is still new. However, because many of the customers a business would like to reach, spend an increasing amount of time on these platforms, companies have come to recognize the importance of being involved. Therein the frustration starts to build. Businesses recognize...
(0) Comments | Posted 9 November 2011 | 11:00
There has been much said about the 'wisdom of crowds'. That is, how we can use the opinions of numerous disparate individuals to make better decisions than we ever could on our own.
The web has enabled all of us to create and access this knowledge, in a way not...
(0) Comments | Posted 23 May 2012 | 13:38