Greg Grimmer

Entries by Greg Grimmer

Why You Need a Mobile Expert

(0) Comments | Posted 14 July 2014 | (12:45)

It's the year of mobile. 1998 was the first year I heard someone utter that dreaded phrase.

However, even though most of us still have to deal with 2% battery life by lunchtime - mobile is unequivocally taking over the world. It's a beast; a complex beast. You've got 4G,...

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Advertisers Should Remember: A Tablet is For Life Not Just for Christmas

(0) Comments | Posted 15 January 2013 | (11:12)

So the festive season is over.

We are all back to our work stations happily refreshed to take on the year. The trials and tribulations of 2012 are long forgotten...and what's that? We now all have shiny new tablet devices protruding from our trendy satchel bags.

And for once this...

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How the Ugly Duckling of Social Media is Growing Into a Financially Beautiful Swan

(1) Comments | Posted 3 December 2012 | (11:37)

LinkedIn has always been discussed in quite derogatory terms by the advertising agency world.

Compared to Facebook or Twitter or even their now virtually defunct predecessors Bebo, Myspace et al., LinkedIn has never been granted the same level of hubris nor celebrated as the 'Next Big Thing'.

But suddenly it...

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The New Creative Force in Advertising

(0) Comments | Posted 26 November 2012 | (10:45)

The Media - The New Creative Force in Advertising?

As we approach the end of another dismal year in the world of the agency Madman, I look back on a couple of events that are currently shaping my thinking.

Despite watching Cannes this year from the comfort of a Twitter...

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