Grégory Roekens
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Grégory Roekens is Chief Technology Officer at AMV BBDO and has a rare blend of electronic engineering background, marketing expertise and visionary outlook which means that he is able to anticipate and implement the next digital breakthrough.

He has over 15 years of expertise in Marketing Technology working with brands such as IBM, Intel, Microsoft, Peugeot, Ford, Jaguar, Land Rover, Orange, Vodafone, Nokia, COI, easyJet, Odeon, Waterstone, HMV, Tesco, Sky, Best Buy, Carphone Warehouse to name a few.

His motto is “Tomorrow’s technology is today’s reality” and his greatest interest in live outside his wife, daughter and motorbiking around the world is the development of technologies that assist human being. He says that arguably all technologies are introduced to assist human in some shape or form but he is particularly interested in innovations in the fields of artificial intelligence (AI) and user interfaces (UI).

Grégory is regularly invited to speak at various events, most recently at the Internet World Conference on Behavioural Targeting and at the IAB Forum in Warsaw on Social Networking. Gregory was also recently featured in ‘Campaign’ as one of top 5 Creative Technologist to watch.

You can follow him on his posterous site at

Entries by Grégory Roekens

Mobile World Congress 2015: It is Time for CEOs to Hit the Defrag Button

(0) Comments | Posted 7 March 2015 | (14:40)

Walking the floors of Fira Europa in Barcelona last week made me realise how much Mobile World Congress this year was about everything except the mobile phones.

Sure Samsung, HTC, LG, Huawei and the likes have all used this annual mobile fest to announce or launch their latest flagship smartphones....

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2014 Technology Trends for Marketers

(0) Comments | Posted 15 January 2014 | (17:43)


On the morning of 13th June 1863, The Press newspaper in Christchurch New Zealand published an exceptional 'open letter' from novelist and philosopher Samuel Butler titled: "Darwin Among the Machines'. What is remarkable about this article is the incredible visionary outlook...

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Is the Future Desktop a 40'' Tablet?

(4) Comments | Posted 7 April 2012 | (00:00)

There isn't a day that passes without an article talking about the demise of PC and desktop computing in favour of mobile devices such as smartphones and tablets.

While it's pretty obvious this is happening for 'casual' computing like browsing the web, shopping, sending emails or update social status, is...

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Technologist - A new role in your organisation - Part 1: Creative Technologist

(0) Comments | Posted 14 November 2011 | (15:01)

If you work in an office, it's likely that your job title will include one of the following words: Administrator, Agent, Analyst, Architect, Assistant, Associate, Coordinator, Consultant, Designer, Developer, Director, Engineer, Executive, Facilitator, Leader, Liaison, Manager, Officer, Planner, President, Producer, Representative, Specialist, Strategist, Supervisor, Support or Technician.

However, it's less...

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