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Ageism and Sexism in Broadcasting Must Be Tackled by Both Broadcasters and the Government

Posted: 27/02/2013 23:00

Maria Miller, minister for women and equalities should be standing up for older women in the UK.

There is a new generation of active older women who have led very different lives from their mothers. Now in their 50s and 60s, they are the first generation of women to have been 'doing it all'. They have worked, as well as bringing up children. They've got educational qualifications and then when their children leave home, these women regard themselves as being into their stride and in their prime.

But suddenly they are told, sorry you're too old. They represent a new generation of older women who don't fancy the idea that they are written off and regarded as past it because they are past 60.

It is clear there is quite an angry movement of older women out there so we have set up a Commission on Older Women. It is time public policy caught up to properly understand the lives of women in their fifties and sixties, and to better reflect their experiences and expectations. The lack of value placed on the wisdom and experience of older women is exemplified by the lack of older women on TV. What does it say to the many older women viewers when older women 'disappear' from our screens when they hit 50?

At last we see many young women blazing a trail in the media but when they reach their fifties they disappear. Broadcasters must own up to what's going on and confront a reality we all know is there. This dual discrimination of ageism and sexism is entrenched across the whole of the broadcasting industry and we're calling time on it. In a letter to broadcasters I have asked them to publish the number of older women working in their organisations, both on and off-screen.

Broadcasters rightly value the wisdom, expertise and authority of older male broadcasters but should be valuing their women broadcasters in the same way. The problem is not that there aren't older women around; the problem is once they get older they're shuffled off and disappear.

Broadcasters have to recognise that in the 21st century it's no longer acceptable to discriminate. They should be making sure the talent, which is both men and women, finds its way into the broadcasting industry and within the industry is treated fairly.

And Maria Miller, minister for women and equalities, should be standing up for all women, including older women. It is shameful that whilst there is a clause in the Equality Act 2010 which would allow (for example) older women to bring claims where they have been discriminated against on both sex and age grounds, the government has decided that they will not be bringing it into force. They've ditched this law just when women need it.

Discrimination against older women not only affects those whose careers are cut short but also, both the economy and public life lose out as a result. There has been a lot of change over the last few decades but there needs to be more, especially in relation to this pernicious dual discrimination of ageism and sexism.

 

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Maria Miller, minister for women and equalities should be standing up for older women in the UK. There is a new generation of active older women who have led very different lives from their mothers. ...
Maria Miller, minister for women and equalities should be standing up for older women in the UK. There is a new generation of active older women who have led very different lives from their mothers. ...
 
 
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08:04 PM on 03/13/2013
I don'y give a monkey's if the news is presented/ gathered /edited by a man or a woman. I don't care if they're 26 or 76 years old and I don't mind if they look like a Super Model or a Bin Man....all I really want is the truth, and after the recent Newsnight whitewash ( Iraq 10 years on), I don't believe I'm getting anything other than 'editorial' spin.
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treborc
once Labour now none voter...
05:13 PM on 03/03/2013
Disabled-ism nope wrong type of ism.
04:39 PM on 03/03/2013
I have to admit I didnt read the whole article but from what I saw I'd like to say I think the older generation do have alot to offer. however, at a time of job shortages it seems crazy that older people (many of whom receive a pension) continue to clog up jobs. nothing stops them volunteering a few hours a week. I have found it so hard to find employment and when i do its stupid contracts like 3hrs a week and can fall on any day etc. young people need to get their foot on the ladder and earn. As for in tv, yeah ofcourse id prefer to look at someone young AND attractive reading off an autocue, also young actors need to get famous or they'll give up and do something else. In an ideal world everyone could work for EQUAL minimum wage (a 16yr old gets paid less for the same job yet has to pay adult prices for everything whereas pensioners get paid more, receive a pension for the same work?) If the majority of these older generation stayed home and looked after grandchildren it would help the younger ones work as childcare is astronomical. to the point where people working fulltime on min wage maybe get to keep 50quid in their pocket the end of the week?
04:20 PM on 03/30/2013
A 50 year old is supposed to stay at home and babysit grandchildren - give your head a shake.
10:58 AM on 03/31/2013
no what i meant was there arent enough jobs so why not give preference to younger people? 
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jessjesskk
Benevolent Zombie Power
04:07 PM on 03/03/2013
If women are sexually discriminated when they are 50, then why are they not when they are 25? or is it that women get favoured by their sex at 25 and lose this edge at 50?
05:10 PM on 03/05/2013
good one lol! well like harriet said these women decided to take their younger years off to raise families nd now want to walk into high placed jobs even though theyve had their fingers off the pulse for the best part of 20 yrs!!
01:03 AM on 03/09/2013
Great point.
04:21 PM on 03/30/2013
You also think they should stay at home and babysit grandchildren.
06:22 AM on 03/01/2013
Best person for the job everytime, enough of your social enginering,old, young,short,tall,fat,thin,ugly,beautiful,disabled, able bodied, it matters not, but a babe would get my vote everytime, it's human nature.
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04:39 AM on 03/01/2013
How do you manage to live with yourself Harman? Do you still have a soul?
06:51 PM on 03/04/2013
no, she's a robot
03:27 AM on 03/01/2013
A women who spent much of her adult life trying to legalise Paedophilia is now telling us to trust her to control the media.

Oh boy it gets worse.
08:45 PM on 02/28/2013
Hairyet old girl, look around, there are a lot of people unemployed, and are being passed over for younger people, not just women.
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07:31 PM on 02/28/2013
g 00gle - Harriet Harman PIE and see what you get -
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Hucancum
05:53 PM on 02/28/2013
People discriminate all of the time. it's called 'choosing'. You can't prevent people from making choices!
02:11 PM on 03/03/2013
Think they can change human nature and natural choice by legislation, poor deluded fools.
05:31 PM on 02/28/2013
This is from a woman who believes in all women shortlists for candidates for Labour, but then abandoned it when her husband stood for election!
04:56 PM on 02/28/2013
Sorry, but I want to see a dolly bird with a 2/1 in English reading the news not a 65 year old with a 2/1 in English reading it.
03:32 AM on 03/01/2013
I'd like to see the best person possible, in experience and intelligence, read it. But feel free to want to get hot to a Laura Croft cardboard cutout, if you wish.
11:46 AM on 03/01/2013
Actually he said and I quote "a dolly bird with a 2/1 in English reading the news". Being unpleasant by calling them a (and again I quote) " a Laura Croft cardboard cutout" demonstrates that you are part of the problem.

Why can't attractive women be intelligent?

Your first sentence in your reply is spot on but your second sentence betrays you.
01:08 AM on 03/09/2013
Would she really need the 2/1 in English? lol
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Reith
what's a micro-bio?
03:41 PM on 02/28/2013
Ms Harman, I've had enough of your politically correct stuff. You'd be a dictator if you could forcing us all to bend to your whim and fancy.
06:16 AM on 03/01/2013
She is priceless, and very annoying.
02:43 PM on 02/28/2013
So women who trade on their sexuality all through their lives cry foul when it suddenly doesn't work any more.

Boo hoo.

What makes this blog even more unpalletable is the source it comes from.
03:14 PM on 02/28/2013
Katie Adie? Kirsty Wark? Janet Street-Porter? Sue Lawley? How did they 'trade on their sexuality all their lives'? Or have you genuinely not seen that they employ good looking men because they are good looking too? Only the men don't get dumped at fifty.
03:56 PM on 02/28/2013
I have to agree... The older us men get, the better we look... Mind you, that old japanese granny looks quite good for her age - maybe a little too much botox in the lower lip area though! Lot to be said for the pot noodle diet!
02:07 PM on 02/28/2013
Harriet Harman, the ONLY people being treated in an ageist manner in Britain are "White, 50+ Heterosexual Men..."
11:47 AM on 03/01/2013
Look at the above comments favourite count, says it all.