Heidi Eldridge
MAMA Academy aims to reduce baby loss by educating mums on health in pregnancy and assisting midwives in keeping up to date with latest guidelines. The professionals side of our site has been accredited by The Royal College of Midwives.

Entries by Heidi Eldridge

Why Have So Many Gone Too Soon?

(0) Comments | Posted 22 April 2016 | (12:20)

2016 has been a particularly poignant year in terms of loss. So many treasures of the celebrity world have passed away including David Bowie, Terry Wogan, Ronnie Corbett, Paul Daniels, Victoria Wood and now the legendary Prince - and it's only April!

Watching the nation grieve for famous faces "gone...

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Can Stillborn Babies Save Others Babies Lives?

(0) Comments | Posted 26 January 2016 | (13:21)

Sadly over 5700 babies are stillborn or die shortly after birth every year in the UK, which amounts to over 100 every week and UK figures are only just starting to decrease for the first time in 20 years. The UK has one of the highest stillbirth rates in the...

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Should We Discuss Baby Loss With Pregnant Women?

(1) Comments | Posted 15 October 2015 | (00:00)

There are many sensitive subjects that are considered 'taboo'; personal circumstances that we just aren't supposed to talk about in polite society in case other people are offended. In some cases you can appreciate this being the way of things, but a lot of the time there are benefits to...

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What Should Expectant Women Know During Pregnancy?

(0) Comments | Posted 3 November 2014 | (19:19)

Good antenatal education can empower pregnant women to be confident, calm and clear about what is happening to them when the time comes to meet their new arrival. It should also ensure women have the knowledge they need for a healthy pregnancy to give their baby the best possible chance...

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The UK Could Reduce Stillbirth By a Quarter

(0) Comments | Posted 7 July 2014 | (21:30)

Last week I appeared on ITV's Good Morning Britain to launch the Made to Measure campaign by the pregnancy charity, MAMA Academy. The campaign is asking all UK trusts to sign up to The Perinatal Institute's Growth Assessment Protocol (GAP) programme which better detects growth restricted...

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Midwifery Training Video Launched to Save Babies Lives

(0) Comments | Posted 27 April 2014 | (21:31)

The UK has one of the worst stillbirth rates in the developed world and at least 1 third of stillbirths are related to fetal growth restriction. At least 10% of all babies born are growth restricted.

Symphysis Fundal Height (SFH) is a widely used method of monitoring...

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Call The Midwife! International Day of the Midwife - 5th May 2013

(0) Comments | Posted 2 May 2013 | (20:13)

The 5th of May is International Day of the Midwife and the UK should be supporting midwives and other maternity professionals more so now than ever before. Why? Because there is currently a baby boom, a shortage of 5,000 midwives and the UK has one of the worst stillbirth rates...

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New Movie Being Made to Help Save Babies Lives!

(0) Comments | Posted 26 November 2012 | (20:35)

I am the chairman of the health in pregnancy charity, MAMA Academy, and we are helping to promote the innovative project, 24Weekers to help save babies lives.

In January 2005, Karen Entwistle was 24 weeks pregnant and experiencing discomfort. She sat up awake one night watching the baby...

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Raising Awareness for World Prematurity Day

(0) Comments | Posted 16 November 2012 | (23:00)

On 17 November, the world will be discussing the serious issue of premature birth. Sadly 15 million babies are born before 37 weeks resulting in 1.1 million babies dying every year around the globe. The staggering fact is that reports show around 75% of these deaths could be prevented with...

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Baby Loss Awareness Week 9- 15 October

(0) Comments | Posted 10 October 2012 | (00:00)

Sadly 17 babies are stillborn or die shortly after birth in the UK every DAY, which equates to 6,500 each year. The UK stillbirth rates have not changed for the past 10 years and more research is needed to find out why stillbirth happens and why the UK has one...

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