Hugh Salmon
GET UPDATES FROM Hugh Salmon
 
Hugh's advertising career began as a graduate trainee at Ogilvy & Mather in London. After a two-year break publishing SFX, his idea for a music magazine on audio cassette, Hugh returned to advertising. At the age of 31 Ogilvy enticed him back to manage Ogilvy Thailand, an office of nearly 400 people.
After the announcement of the 'doi moi' reform policy, he was one of the first Western businessmen to visit Vietnam at a time when US companies were still embargoed from doing so. This led to the opening of Ogilvy in Ho Chi Minh City and made Ogilvy, the number one agency in Asia, the first into Vietnam.
On returning to London, Hugh was appointed Managing Director of CM:Lintas. In 1999, he launched his own company, The Salmon Agency, which has evolved into an 'upstream' innovation and marketing consultancy for clients including the NHS.
He has been recognised as 'respected throughout the industry' in the Campaign magazine 'A List' of Who's Who in Marketing and Advertising.
Hugh is a co-founder of Lovereading.co.uk and co-author of a children's picturebook 'Do As You Would Be Done By', which is how he likes to live.

Entries by Hugh Salmon

Strategy: Be Decisive But Keep An Open Mind

(2) Comments | Posted 14 June 2013 | (10:52)

In life, there are only three decisions you need to get right - and one of them is where you live.

In a TV programme called Escape to the Country, couples are helped to move house from an urban to rural location. The format of the programme is...

Read Post

Strategy: Some People Don't Get It, Do They?

(0) Comments | Posted 31 May 2013 | (20:41)

Watching the BBC's The Apprentice, I am reminded of a show in last year's series when one of the contestants endlessly repeated 'What's the strategy? What's the strategy?' to a team leader who had no answer. Quite clearly, he didn't know what a strategy was (or is).

This...

Read Post

Branding: Understanding The Importance of Trust

(0) Comments | Posted 23 April 2013 | (17:32)

When I joined the advertising business, there was a new buzzword called 'marketing'. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy - yes, one person in the whole agency - whose job was to explain this new concept...

Read Post

NHS Reform: Can Your Doctor Be Trusted or Not?

(2) Comments | Posted 3 April 2013 | (09:15)

In what may be my most read post to date, DLA Disgrace, I discussed the shameful process that our Government inflicts on disabled benefit claimants in our community. It is outsourced to ATOS - 'an international information technology services company'.

Do you know what...

Read Post

National Debt: Who Do We Owe?

(1) Comments | Posted 21 March 2013 | (10:07)

What is it about the national debt that I am not getting?

Please forgive me for not being an economist but, when you owe loads of money, you can't keep up with the repayments and you plunge deeper and deeper into the doo-doo, there comes a time when you go...

Read Post

When You Don't Know Thine Own Self

(0) Comments | Posted 12 March 2013 | (18:50)

Last week, I heard Jeffrey Archer promoting his latest book on the radio.

In the light of Chris Huhne's jail sentence for perverting the course of justice, the presenter insisted on asking Archer about his own experiences in prison. Monosyllabic were the answers. Not quite...

Read Post

When You Need Someone to Do Something They Don't Want to Do

(0) Comments | Posted 28 February 2013 | (12:28)

Cynics might interpret the title of this post as a definition of marketing and, thus, the world we live in today. But, as marketing is my job, how could I agree?

One of the advantages of working in creative businesses is that, on the whole, decision-making is based on creative...

Read Post

Education: Career Politicians Fail the Test Again

(0) Comments | Posted 14 February 2013 | (09:53)

For how long will we say that our educational system is our country's greatest failing?

It won't surprise you when I say for as long as our inadequate career politicians are in charge:

In the last few weeks, we have had education secretary Michael Gove in an embarrassing...

Read Post

Tuition Fees: Evidence of an Unkind System

(0) Comments | Posted 30 January 2013 | (17:40)

It was revealed last week that, following the introduction of university tuition fees, there has been a 40% drop in admissions.

What a surprise.

You don't have to be the world's most sophisticated marketing or behavioural expert to know that if you start charging money for something...

Read Post

Benefit Cuts: A Call to Mobilise the Disabled

(14) Comments | Posted 17 January 2013 | (09:17)

So now we are here in another New Year and, in the UK, the savagery of social welfare cuts continues to slice through our society.

We have had:

06 January: 'Soldiers, nurses and teachers hit by benefit curbs'
07 January: 'Benefit cuts will see...

Read Post

Kindness

(2) Comments | Posted 28 December 2012 | (10:11)

This post on kindness was going to be my Christmas message until the massacre in Newtown forced me, and many others, to rage against the inhumanity of the US gun laws.

Mind you, even at Sandy Hook, there was evidence of extraordinary human behaviour: 'What we...

Read Post

US Gun Laws: Could Twitter and Facebook be Forces For Good?

(2) Comments | Posted 20 December 2012 | (12:25)

What a world.

Twenty-six children have been slaughtered.

To protect them, teachers have thrown their bodies into hails of gunfire.

"Carnage", as President Obama said:

"It comes as a shock at a certain point where you realise no matter how much you love these kids, you can't...

Read Post

When People Expect You to Behave as They Would

(0) Comments | Posted 13 December 2012 | (08:10)

Once, I was Managing Director of a London advertising agency. After a couple of years, I felt I had done a good job. I had secured all the important clients, recruited a new generation of staff and, in the face of severe financial difficulties which I had inherited, I had...

Read Post

Could Twitter Be Deliberately Exploited to Promote Evil?

(0) Comments | Posted 29 November 2012 | (00:26)

"Was last week a watershed week in terms of unsubstantiated online gossip?" Andrew Neil asked Richard Bacon on the BBC current affairs programme 'This Week' last week.

On Twitter, as @richardpbacon, Bacon describes himself as a 'minor celebrity' (and we all know how much I admire celebrity) but,...

Read Post

President Obama's Olympic Moment Makes Martin Luther King Dream Come True

(0) Comments | Posted 9 November 2012 | (17:49)

I am sure we all admired the rolling brilliance of Barack Obama's oration when, in his Presidential acceptance speech, he said:

"If you are willing to work hard, it doesn't matter who you are, or where you come from, or what you look like, or where you love*....

Read Post

Property Values Divide the Nation

(0) Comments | Posted 8 October 2012 | (12:42)

Last week Labour leader Ed Miliband spent over an hour telling us two things: that he wants us to be 'one nation' and that he went to comprehensive school.

I quite like the one nation thing building, as it does, on our Olympic success and burying, as it should, Labour's...

Read Post

What Makes a Snob?

(7) Comments | Posted 27 September 2012 | (00:00)

In Britain, the question is did Andrew Mitchell call the Downing Street police 'plebs'?

Elsewhere it is "who on earth is Andrew Mitchell?" I suspect, at the time of the incident, the police did not know who he was either: which may be why they asked him to exit Downing...

Read Post

A Taxing Idea for the People

(0) Comments | Posted 20 September 2012 | (12:26)

'Ideas don't make you rich. The correct execution of ideas does'. So said Felix Dennis in his book 'How To Get Rich'. He's worth over £500 million, so I think we can believe him.

As it happens, last week, I got really excited about one of my big...

Read Post

When Your Greatest Strength is Your Greatest Weakness

(0) Comments | Posted 31 August 2012 | (14:32)

I saw my doctor yesterday. Sensitive, intelligent, considerate, thoughtful and understanding, he is as kind a man as any I have met.

But I have a problem with him.

So kind, sensitive, intelligent, considerate, thoughtful and understanding is he that he always runs over time. While he attends to the...

Read Post

Do You Brighten the Space You Occupy?

(0) Comments | Posted 23 August 2012 | (18:27)

This summer I have been listening to the audiobook 'Life Beyond Measure' written and read by Sidney Poitier although, when I say 'read', I should really say 'performed' so brilliant is Poitier's delivery.

Good actors have a wonderful talent of bringing the written word to...

Read Post